Open Door Legal: Utilized storyboards, concept sketching and media production techniques to create compelling content aimed at securing investments for a legal firm dedicated to serving underprivileged communities.

Coursemojo: Drove user research, competitive analysis, and UX strategy with a >34% improved growth retention rate per user and 92% improvement in student grades for a web-based online teaching platform

Iterated the design system, which helped grow the user base from 1.5k to 12k, allowing ELL and secondary language learners access to the product successfully and providing more in-depth curriculum by providing accessible equity

Focused on WCAG 2.1 standards and overlapped with accessibility needs pertaining to specific communities and locations

NFL: Trained interns and led cross-functional coordination among six NFL marketing teams to successfully develop a gaming app, expanding the product suite, surpassing conversion rate targets and amassing nearly a quarter-million user base

NBA Sacramento Kings: Spearheaded a team in the development of a groundbreaking augmented reality (AR) experience integrated into the Kings online website, enabling equitable engagement among stadium fans and driving heightened satisfaction levels for attendees

Caesars Palace Blackjack: Created a design system and app within the Caesars Rewards app to augment the learning process of casino table games, focusing on ADA compliance, fostering visitor confidence and empowering them to engage in gambling activities

Conceptualize and design captivating overlays and templates for live streaming shows, effectively driving viewer subscriptions and enticing purchases.

Devise visually impactful design solutions for advertising campaigns and store displays, maximizing brand visibility and engagement.

Revitalized and revamped the branded website UI and design system by leveraging market research, journey maps, and competitive analysis to deliver a new and contemporary user experience.