I’m a Principal Product Designer with 5 years of experience in user experience design, research, and strategy. I help cross-functional teams to understand their users at a fundamental level, create intuitive experiences that balance customer needs with business goals.
Responsible for design strategy, research and delivery of our Small Business Card, Accounts Payable product focusing on adoption, activation, and user engagement.
+ Led onboarding design from discovery to implementation. Designed an experience that equipped users with highlighted product value and presented key information in a clear, intuitive way to instill confidence to new shoppers. Applied behavioral nudges to guide users and build momentum. Collaborated closely with marketing, UXR, product, BA and tech teams to execute the work effectively.
Collaborated closely with cross-functional teams, product managers, and engineers to define and build features that address both customer and business needs.
+ Worked on the E2E UX design and launch of the MVP product.
+ Handed off design work to a large development team, explaining designs, edge cases, and user stories.
+ Conducted empathy interviews and usability tests. Communicated customer needs to the broader team.
+ Led the design work for post-MVP improvements and feature enhancements
Used web design technologies to lead development for the company website, https://mars-architects.com, and worked with a freelance web developer to implement the design.
