# Ayesha Vaphides

> Senior Product Designer

Location: Staten Island, New York, United States
Profile: https://flows.cv/ayeshavaphides

An accomplished Product Designer, my core expertise lies in user-centered design, with a distinct specialization in the dynamic realm of FinTech. My unwavering commitment revolves around crafting designs that deeply connect with and enrich the user experience.

Research Skills:
User Experience Design, Design Research, User Research, User Stories, User Flows, Personas, Site Mapping, Journey Maps, Information Architecture, Heuristic Evaluation, Competitive Analysis

Design Skills:
User Interface Design, Mobile App Design, Web Design, Design Thinking, Interaction Design, Design Composition, Style Guide, Typography, Wireframes, Ideation, Rapid Prototyping, Prototypes, User Testing, Mockups, Usability Testing, Human Centered Design, Information Architecture, Sketching

Soft Skills:
Agile Mindset, Scrum Framework, Empathy, Communication, Attention to Detail, Curiosity, Collaboration, Adaptability, Critical Thinking, Problem Solving, Creativity, High Motivation, Intuitive, Passionate, Communication Skills, Language: English, Gujarati

Tools:
Figma, Miro, Figjam, UserTesting, InVision

## Work Experience
### Senior Product Designer @ Luma Financial Technologies
Jan 2024 – Present

### Product Designer @ Luma Financial Technologies
Jan 2023 – Present | New York, United States

### UX/UI Designer @ mintED
Jan 2022 – Jan 2023
Created and improved Web3 visual designs by conducting competitive analysis and pioneering the design of
the ‘dashboard system’ using existing design systems. Worked with technical leads, engineers and designers to develop dynamic client-side web applications across various areas of the product.
Collaborated directly with clients and their personal design team, to create products that meet their nuanced needs. This included, but not limited to, design style choices, business needs and admin capacity.


## Education
### Bachelor's degree in Psychology
University of Leicester


## Contact & Social
- LinkedIn: https://linkedin.com/in/ayesha-vaphides-3864161b1

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Source: https://flows.cv/ayeshavaphides
JSON Resume: https://flows.cv/ayeshavaphides/resume.json
Last updated: 2026-03-29