Engineered modular Figma libraries and executive templates to standardize brand visuals

Created storytelling systems used across leadership decks, GTM launches, and sales tools

Led motion-enhanced visuals and GA4-based UX audits, improving engagement and conversion

Collaborated closely with marketing, dev, and exec teams to drive clarity and cohesion

Key project: Black Hat event activation with cinematic AI-generated visual storytelling

Clients include: Meta, Apollo GraphQL, Ambient.ai, LILT, BetterUp, Gong, Guardant Health, Lyft Business

Delivered brand strategy, content systems, and event visuals across multiple channels

Directed creative ops and AI-enhanced workflows, reducing production time by 30%

Built scalable design systems and executive comms aligned with growth goals

Trusted partner for storytelling across lifecycle marketing, product launches, and sales enablement

Led a full redesign of Secureframe’s marketing website, driving a 40% increase in user engagement

Created an accessible, scalable design system used across marketing, sales, and customer success

Developed presentation templates and storytelling frameworks used by executive and sales teams, improving alignment and reducing content creation time by 20%

Partnered with product and content teams to design interactive assets like Security Assessment quizzes and Help Center architecture

Directed brand and content strategy for multichannel marketing campaigns, including an 18-month initiative with Visa that increased traffic (+30%), leads (+25%), and conversions (+15%)

Partnered with product design and content strategy to develop in-product flows and onboarding experiences, cutting user drop-off by 25%

Designed sales, executive, and event materials for internal and external campaigns, scaling the visual system across departments

Managed cross-functional initiatives aligning design, brand, and growth teams globally