Led product design for an enterprise AI marketing automation platform used by Fortune 500 brands.

• Led redesign of ML-driven campaign creation workflows, reducing launch time from two weeks to ~1 hour through AI-assisted segmentation and simplified configuration experiences.

• Designed human-AI interaction patterns allowing users to review, refine and approve automated recommendations, increasing product adoption and user confidence in AI-driven decisions.

• Created explainable AI design patterns including confidence scoring and recommendation transparency to improve trust and reduce manual validation.

• Scaled reusable workflow and configuration patterns through shared component library contributions, improving development efficiency and interface consistency.

• Drove cross-functional alignment across product, engineering and AI/ML teams to translate ML capabilities into production-ready features.

• Led information architecture restructuring and design system governance initiatives, reducing design debt by 40%.

Led design of new interaction models for blockchain wallet experiences and consumer-facing digital asset features.

• Led UX/UI design for a new NFT media playback experience, contributing to a 10% increase in revenue within two months.

• Redesigned onboarding and website experiences using research and competitive analysis to improve user acquisition and engagement.

• Identified usability pain points through user-centered design methods, reducing support complaints by 60%.

• Partnered directly with founders to define product direction, make rapid tradeoffs and ship under tight timelines in a zero-to-one startup environment.

Supported enterprise SaaS transformation for a large-scale data management platform transitioning from on-premise infrastructure.

• Modernized core user workflows for cloud-based experiences using usability testing and

qualitative research.

• Designed data lineage and system relationship visualizations to help users better understand complex data dependencies.

• Expanded and refined component library patterns to improve interface consistency across high-volume enterprise workflows.

• Collaborated with cross-functional teams to streamline design-to-development processes and improve release predictability.

Assisted Prof. Daniel Rosenberg with Interaction Design coursework

• Led end-to-end design for residential and commercial architectural projects balancing user needs, aesthetics and budget constraints.

• Maintained strong client relationships through consistent delivery and communication, achieving 100% client retention.

• Directed spatial planning and design strategy for a 250-home residential community, focusing on usability, efficiency and long-term livability.