◘ Drove user retention and revenue growth: Influenced product strategy by advocating for

and designing user-centric financial tools such as credit & debt monitoring, driving

long-term retention/engagement and increasing revenue per user

◘ Scaled insurance business: Collaborated with operations, product, and engineering

leadership to prioritize features such as document upload, a real-time quotes dashboard,

and funnel optimization, resulting in an increased policy selection rate and streamlined

policy processing and binding

◘ Established brand cohesion: Crafted a comprehensive email style guide from scratch,

ensuring alignment between product and marketing communications

◘ Spearheaded design team improvements: Mentored and developed junior designers,

raising overall deliverable quality through handover checklists and implementing a

design QA system that reduced UI inconsistencies post-launch

◘ Assumed product leadership role: Served as interim product manager for the mortgage

vertical, conducting competitive analysis, drafting product roadmaps, and defining OKRs

◘ Led accessibility initiative: Conducted a complete product front-end audit, updated the

color palette and design system components to comply with WCAG 2.1 guidelines,

improving Lighthouse score from 65 to 91

◘ Owned and scaled Credible’s design system: Developed design tokens, icon libraries,

reusable components, and accessibility and content guidelines, driving adoption across

product teams

◘ Optimized the mortgage funnel: Reduced drop-off at key steps in the form and increased

lender selection rate through targeted feature tests on the dashboard