# Badoui Minaise

> Experience Design Manager | Product Design • Design Systems • Enterprise UX | Ex-Wells Fargo

Location: Los Angeles Metropolitan Area, United States
Profile: https://flows.cv/badoui

I’m an Experience Design Manager with a background in product design, design systems, and enterprise platform experiences.
Most recently at Wells Fargo, I led the Visual Experience & Strategy team — a creative studio responsible for defining the look and feel of enterprise products. My work included shaping the experience for Wells Fargo Vantage, evolving the Pioneer Design System (4x), and leading design for the Developer Portal.
I bring a balance of leadership and hands-on craft, with a focus on building scalable, cohesive design systems that improve both user experience and team efficiency.
Earlier in my career, I worked across product design and frontend development, which gives me a strong foundation in how design systems translate into real-world implementation.
I’m particularly interested in roles where I can help scale design systems, lead high-performing teams, and define the future of complex product ecosystems.

## Work Experience
### Experience Design Manager @ Wells Fargo
Jan 2020 – Jan 2026 | Los Angeles, CA
Led the Visual Experience & Strategy team, overseeing enterprise product design direction
Defined the experience and visual language for Wells Fargo Vantage
Directed Pioneer Design System (4x) evolution and adoption
Led Developer Portal design experience
Managed and mentored designers while contributing to strategic design initiatives

### Senior Product Designer @ Wells Fargo
Jan 2018 – Jan 2020
- Create meticulous, on-time deliverables such as mocks, redlines, and specs that adhere to UX standards, accessibility and corporate brand strategy, and standards.
- Produced excellent hands-on design work: clean precise brand guidelines, specs, and assets.
- Designed with a responsive component framework to create usable, scalable interfaces.
- Provided art direction for branding on complex, end-to-end, customer-focused design experiences.
- Employed best practices and standards to ensure design integrity across digital products.
- Experience in cross-functional and executive reviews, including creation of mood boards, style tiles, and hi-fidelity prototypes for formal review sessions.

### Visual Designer @ Sutter Health
Jan 2017 – Jan 2019 | San Francisco Bay Area
– Create user friendly and mobile first marketing landing pages that meet business goals
– Art direction on design system elements, mockups, wireframes, for design team.
– Develop a Digital Brand Styleguide to align organization wide brand creative deliverables.
– Work in cross-functional team including; technical, business, and design stakeholders to identify design solutions, obtain and incorporate user feedback, and meet marketing deadlines.

### Visual Designer @ Wells Fargo
Jan 2015 – Jan 2016 | San Francisco Bay Area
– Creation of mood boards, style tiles, and hi-fidelity prototypes for formal review sessions.
– Collaborated effectively in a team of designers and developers 
– Conceptualize, design, and iterate on product enhancements for CEO Sign On.
– Established styleguide design standards for consistency and efficiency in an agile environment.

### Visual Designer - User Experience Engineer @ Cisco
Jan 2013 – Jan 2015 | San Francisco Bay Area
– Collaborated with content and engineering teams to prioritize feature sprints and define a product development roadmap.
– Designed future state videoconferencing product.
– Created sketches, wireframes and mockups for the prototyping of interactive applications.
– Designed end to end user experiences through moodboards, low and high fidelity prototypes.
– Created innovative conceptual designs and pitch product design direction.
– Demonstrated a solid foundational knowledge of user centered design and development.


## Education
### Bachelor of Arts (B.A.) in Web design and Interactive Media
The Art Institute of California-Los Angeles


## Contact & Social
- LinkedIn: https://linkedin.com/in/bminaise
- Portfolio: https://badouiminaise.com

---
Source: https://flows.cv/badoui
JSON Resume: https://flows.cv/badoui/resume.json
Last updated: 2026-04-13