As the Senior UX Designer, oversee the product design and maintenance of applications. Collaborating closely with business and stakeholder users, I ensure the creation of interaction design solutions that align with technical requirements and fulfill functional and business objectives.

Engaged in various product discovery sessions and design sprints, leading user research, usability testing, prototyping, and app design initiatives for projects including B2B eCommerce, Agent Toolbox, and MySupply.

Primarily Responsibilities:

• Enhanced the end-to-end experience of B2B eCommerce through usability reviews, UX issue identification, and design recommendations.

• Conducted user research, usability testing, and competitive analysis to inform UX decisions, contributing to customer growth.

• Designed wireframes, interactive prototypes, and design systems, converting them into clickable prototypes.

• Collaborated closely with clients, application owners, business, design, and development teams to propose UX and business solutions.

• Generated documentation illustrating user experiences, including user scenarios, functional specifications, wireframes, and flow diagrams.

• Aligned wireframe content and documented functional behavior for client approval in pre-build stages.

• Championed user-centered design principles and facilitated peer review sessions to validate site usability engineering.

• Addressed User Interface design queries and needs, creating wireframes based on requirements and designing graphical elements.

• Collaborated with development teams to ensure the best technical solutions met product requirements.

• Offered expert recommendations on application improvement strategies, emphasizing user-centric approaches to enhance user experience and drive project success.

• Implemented industry standards and methodologies into products or applications.

• Evaluated web-based applications, providing recommendations to address accessibility issues and enhance compatibility with leading screen readers.

Responsible for all aspects of the user interface from gathering requirements, scope, proto-typing, design, internal and external validation, implementation, and development, and documentation.

I delivered comprehensive style guidelines, flowcharts, wireframes in the information architecture phases for projects. In addition, I used web analytics and facilitated usability testing, while collaborating with project managers and team members, delivering user interfaces, web pages,

features, promotions, and applications for various clients.