# Balaji R.

> Product Designer | Crafting User-Centered Experiences

Location: Sunnyvale, California, United States
Profile: https://flows.cv/balajir

Product Designer based in the San Francisco Bay Area, driven to transform strategic analysis into user-centered concepts that empower individuals and strengthen communities through meaningful digital experiences for businesses large and small.

Specializing in:

• User-Centered Research
• UX/UI Design
• Interaction Design
• Prototyping (Low-/High-fidelity)
• Storyboarding
• Information Architecture
• Usability Testing
• Visual Design
• Accessibility Implementation

Let's connect to explore opportunities for collaboration and innovation!

## Work Experience
### Senior UX Designer @ McKesson
Jan 2023 – Present
As the Senior UX Designer, oversee the product design and maintenance of applications. Collaborating closely with business and stakeholder users, I ensure the creation of interaction design solutions that align with technical requirements and fulfill functional and business objectives.

### Product Designer @ Apple Inc
Jan 2012 – Jan 2023 | San Francisco Bay Area
Engaged in various product discovery sessions and design sprints, leading user research, usability testing, prototyping, and app design initiatives for projects including B2B eCommerce, Agent Toolbox, and MySupply.

Primarily Responsibilities:

•	Enhanced the end-to-end experience of B2B eCommerce through usability reviews, UX issue identification, and design recommendations.
•	Conducted user research, usability testing, and competitive analysis to inform UX decisions, contributing to customer growth.
•	Designed wireframes, interactive prototypes, and design systems, converting them into clickable prototypes.
•	Collaborated closely with clients, application owners, business, design, and development teams to propose UX and business solutions.
•	Generated documentation illustrating user experiences, including user scenarios, functional specifications, wireframes, and flow diagrams.
•	Aligned wireframe content and documented functional behavior for client approval in pre-build stages.
•	Championed user-centered design principles and facilitated peer review sessions to validate site usability engineering.
•	Addressed User Interface design queries and needs, creating wireframes based on requirements and designing graphical elements.
•	Collaborated with development teams to ensure the best technical solutions met product requirements.
•	Offered expert recommendations on application improvement strategies, emphasizing user-centric approaches to enhance user experience and drive project success.
•	Implemented industry standards and methodologies into products or applications.
•	Evaluated web-based applications, providing recommendations to address accessibility issues and enhance compatibility with leading screen readers.

### User Experience Designer @ Wipro
Jan 2011 – Jan 2012 | Bengaluru Area, India
Responsible for all aspects of the user interface from gathering requirements, scope, proto-typing, design, internal and external validation, implementation, and development, and documentation. 

I delivered comprehensive style guidelines, flowcharts, wireframes in the information architecture phases for projects. In addition, I used web analytics and facilitated usability testing, while collaborating with project managers and team members, delivering user interfaces, web pages,
features, promotions, and applications for various clients.

### UI Designer @ Wipro
Jan 2009 – Jan 2010 | Bengaluru, Karnataka, India

### Sr. Web Designer @ Wipro
Jan 2006 – Jan 2008 | Bengaluru, Karnataka, India

### Web Designer @ MOPAT BUSINESS SOLUTIONS PRIVATE LIMITED
Jan 2005 – Jan 2006
Web Designer at MOPAT Business Solutions, specializing in crafting internal products that drive efficiency and innovation within the company. Focused on creating user-centric designs and responsive interfaces to enhance productivity and user satisfaction across various departments.
•	My responsibilities included delivering comprehensive style guidelines, flowcharts, and wireframes during the information architecture phases of projects. Additionally, I employed web analytics and conducted usability testing, collaborating closely with project managers and team members to deliver user interfaces, web pages, features, promotions, and applications for diverse clients.

### Graphic Designer @ MOPAT BUSINESS SOLUTIONS PRIVATE LIMITED
Jan 2004 – Jan 2005 | Bengaluru, Karnataka, India

### Administrative Assistant @ HBI Software
Jan 2002 – Jan 2004
Coordinates and processes domestic and international business travel arrangements, monitors designated business traveler's logistics, generates expense reports. Collects and compiles data to provide visibility of status for traveler's review and/or signature. Creates, edit and maintains electronic and written communication. Tracks and maintains information relative to department and business operations. Processes incoming and outgoing communication and correspondence to ensure proper dissemination of information.


## Education
### Master's degree in Business Administration and Management, General
Madurai Kamaraj University (MKU)

### Diploma of Education in Design and Visual Communications, General
Arena Animation

### Bachelor of Arts (B.A.) in Economics
Sri Krishnadevaraya University


## Contact & Social
- LinkedIn: https://linkedin.com/in/balajireddyc

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Source: https://flows.cv/balajir
JSON Resume: https://flows.cv/balajir/resume.json
Last updated: 2026-04-13