# Banny(Mu) He > Senior Product Designer | B2B | Enterprise Software Location: San Francisco Bay Area, United States Profile: https://flows.cv/bannymuhe I am a product designer with 5+ years of diverse background in B2B SaaS product and e-commerce, who is eager to solve complex and obscure problems for both enterprise and consumer. Regarding intentional, user-centric and empathy as my design philosophy, I lead research and design to think problems outside the box, oversee user experience from a panoramic perspective, bridge the gap between product and engineering team, and explore the potential needs of target users through iterative research, simulation and creation. ## Work Experience ### Senior Product Designer @ Broadcom Jan 2023 – Present | Palo Alto, California, United States Led UX design for integrated networking features within the VCF portfolio, driving adoption and upsell by delivering contextual, high-value capabilities that enhance the overall customer experience. Streamlined VCF user experiences by consolidating capabilities across VMware products, reducing duplication and increasing value with Out-of-the-Box (OOTB) features that eliminate the need for independent installations. Enhanced customer experience with contextual workflows, enabling seamless transition from simple to advanced use cases within VCF, minimizing learning curves, and improving user satisfaction. Conducted evaluations and integration proposals for network operations within VCF, identifying near-term opportunities to leverage capabilities from products like vRNI, vROps, HCX, and NSX. Developed Network Operations Dashboard for VCF, focusing on streamlined network management and integrating network functionalities into VCF operations for a unified experience. ### Product Designer III @ VMware Jan 2023 – Jan 2023 | Palo Alto, California, United States Lead designer of Networking Metrics, Monitoring Dashboard, Malware Prevention, Antrea(K8s Containers), Gateway Firewall, Public Cloud Management. - Enterprise Cloud Native Infrastructure Networking and Security features. - End-to-End product design. ### Product Designer II @ VMware Jan 2019 – Jan 2023 | Palo Alto, California ### User Experience Intern @ Quicken Loans Jan 2018 – Jan 2018 | Detroit, Michigan Provided guidance for user experience design & research on Xenith's e-commerce website, built interaction map for UX critique, helped to optimize the path of purchase, product customizer, and information architecture of the website. Improved overall user experience through utilizing heuristic evaluation, usability testing to identify problems, bottlenecks, and design flaws of the website. Developed the frontend interface of Serial User Flow project for Xenith's Production Facility Lab, utilizing HTML/CSS and Javascript. Designed mockups for future Xenith's mobile application, which will allow customers to purchase products, track orders, consume content, contact customer service and etc. Worked as a UX representative of Xenith with Skidmore branding agency to collaborate on web designs, and UX research. ### Product Manager Intern @ Panasonic Jan 2016 – Jan 2016 | Beijing, China Presented report about the comparison of Panasonic with other competitors in Chinese market with SWOT method, proposed a possible market expansion strategy for Panasonic. Crawled data from search engines and e-commerce platforms, analyzed the consumers’ behavior and preference based on statistics, and predicted the trend of product sales. Oversaw ASP.NET backstage processing and maintenance during “Double 11” online shopping festival, collected live sales data and analyzed consumer preference. ### Product Consultant at MacWorld Asia Expo @ IDG (International Data Group) Jan 2014 – Jan 2014 | Beijing, China Demonstrated the function of new accessory products of Apple Inc. to over 1500 spectators (including 30 news media journalists) per day. The number of visitors enhanced by 5% per day. Assisted over 200 visitors in experiencing health care products, guided over 20 special foreign guests to visit Apple Fan Zone as a student receptionist. Introduced 14 award-winning innovative Apps on iPad to over 500 worldwide visitors per day through demonstration, which created over an average of 300 times of download in App Store. ## Education ### Master of Science - MS in Human-Computer Interaction University of Michigan - School of Information Jan 2017 – Jan 2019 ### Bachelor of Science - BS in Information Management/E-Commerce Wuhan University Jan 2013 – Jan 2017 ### Tsinghua University High School Jan 2010 – Jan 2013 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/banny-mu-he-352820a3 --- Source: https://flows.cv/bannymuhe JSON Resume: https://flows.cv/bannymuhe/resume.json Last updated: 2026-04-07