# Barb Belsito > Design at Strava Location: San Francisco, California, United States Profile: https://flows.cv/barb https://www.barbbelsito.com ## Work Experience ### Senior Product Designer II @ Strava Jan 2025 – Present | San Francisco, California, United States ### Staff Product Designer @ Lyft Jan 2021 – Jan 2025 | San Francisco, CA Founding and lead designer of the Fleet design team. This included Autonomous, Taxis, EV, Livery, Fleet Core Systems, Fleet Platform • Led cross-functional brainstorms to inform short, mid, and long term visions and roadmaps. • Launched multiple 0:1 products unifying customer, operational, and vehicle journeys. These tools saved millions of dollars in operations efficiencies and allowed product lines to scale. • Launched products that increased driver hours, earnings, and satisfaction. • Designed and prototyped for iOS, Android, and Web. ### Staff Product Designer + Manager (ICM) @ Lyft Jan 2021 – Jan 2023 ### Senior Product Designer @ Lyft Jan 2019 – Jan 2021 ### Product Designer @ Lyft Jan 2017 – Jan 2019 ### Senior Product Designer @ Guidebook Inc. Jan 2015 – Jan 2017 | San Francisco, California Reported directly to the co-founder and worked with a team of engineers and a product manager to improve and create products and features. Produced wireframes, highly spec’d mocks, user flows, and product animations. Created and maintained design systems and style guides for iOS and Android. Promoted a culture of design throughout the company through presentations on the importance of design and how to apply it to engineering, customer service, and other areas of the business. ### UX Designer @ StubHub Jan 2013 – Jan 2015 | San Francisco, California Lead UX designer on various projects focused on engagement, growth and social commerce. Collaborated with engineers, product managers and other stakeholders to identify, build, and implement the best solution. Collaborated with UX research and participated in user studies. Built prototypes for user testing. Designed for responsive web and multi-screen experiences. ### Associate Instructor @ Indiana University Luddy School of Informatics, Computing, and Engineering Jan 2011 – Jan 2013 | Bloomington, Indiana INFO I494: Designing and Developing an Information System Led senior undergraduate students through the product development process from conceptualization and requirements gathering to iterative design and full development. ### Software Designer & Researcher @ Regenstrief Institute, Inc. Jan 2009 – Jan 2012 | Indianapolis, Indiana Worked in the Medical Informatics Department in collaboration with the Indiana University School of Medicine and Center for Computational Diagnostics. Evaluated, revised, and designed a specimen database and tracking system for clinical research studies. Researched the needs of end users and collaborated with engineers on design and implementation resulting in significantly decreased human error rates and data entry time. Redesigned and generated high quality reports for clients. Created and implemented workflows and SOP documentation. Edited digital documents to ensure compliance with Health Insurance Portability and Accountability Act (HIPAA). ### Interaction Designer Intern @ StubHub Jan 2012 – Jan 2012 | San Francisco Bay Area ### Design and Usability Specialist @ Centerstone Jan 2012 – Jan 2012 | Bloomington, Indiana Conducted usability studies on an electronic recovery-oriented system of care with clinicians and consumers. Observed user practices. Gathered requirements for applications. Proposed recommendations for future design iterations. ### Assistant Language Teacher @ Japan Exchange and Teaching Program(me) (JET) Jan 2008 – Jan 2009 | Ube, Yamaguchi, Japan Yamaguchi Prefectural Board of Education Taught English and Cultural Studies at 3 high schools with 13 teachers through team-teaching. Adapted lesson plans and strategy regularly to meet the needs of individual classes and students. The Japan Exchange and Teaching Program (JET) is operated by Japan’s Ministry of Foreign Affairs. JET promotes grassroots international exchange between Japan and other nations, and aims to promote internationalisation in Japan’s local communities by helping to improve foreign language education and developing international exchange at the community level. ## Education ### Master of Science - MS in Human-Computer Interaction Indiana University Bloomington ### Bachelor's degree in BA, International Studies - Global Development; BA, Japanese Language & Literature Indiana University Bloomington ### Executive Master of Natural Resources in Global Sustainability Virginia Tech ### Spanish Language in Culture, and Politics Universitat Pompeu Fabra ### Center Grove High School ## Contact & Social - LinkedIn: https://linkedin.com/in/bbelsito - Portfolio: https://www.barbbelsito.com --- Source: https://flows.cv/barb JSON Resume: https://flows.cv/barb/resume.json Last updated: 2026-04-13