# Barbara D. > Lead Digital Product Designer at Starbucks Location: Seattle, Washington, United States Profile: https://flows.cv/barbara Hello there, Barb here! I specialize in turning complex data systems into intuitive, human-centered tools that support decision-making across the business. I work closely with data & analytics, and other departments to transform their products into scalable, self-service solutions. With a background in digital design and a focus on enterprise platforms, I lead cross-functional efforts to shape user journeys, wireframes, and design systems that balance technical precision with business impact. I collaborate with product managers, engineers, and stakeholders to uncover insights and deliver thoughtful, data-informed experiences. ## Work Experience ### Lead Digital Product Design @ Starbucks Jan 2021 – Present | Seattle, Washington, United States Lead design for enterprise analytics, self-service platforms, and decision-support tools that serve global Starbucks partners. Work within the data technology and business intelligence domain, shaping how internal teams visualize, interpret, and act on complex operational data. - Lead design for enterprise analytics tools serving 10,000+ global partners, driving UX strategy, accessibility, and cross-app design system governance. - Built and scaled the Business Systems Applications Design System (React MUI), reducing design-to-dev handoff time by 35%. - Designed and shipped products including Data Café 2.0, Voice of the Customer (Driven by AI, LLMs, and MLMs), Crisis Management Tool, Design Standards Tool, and Staffing Availability, improving visibility and decision-making across global operations. - Partner with engineers, data scientists, and TPMs to align design decisions with technical architecture and business outcomes. ### Lead UX Designer @ Expedia Group Jan 2020 – Jan 2021 | Seattle, WA, United States Designed customer checkout experiences (Lodging, Flights, Experiences) for one of the largest global travel platforms, improving usability and conversion across responsive web and mobile applications. - Designed for Expedia’s unified checkout platform, improving usability and conversion across desktop and mobile. - Conducted A/B testing and usability studies, resulting in a 7% increase in completed transactions. - Maintained design system governance and accessibility compliance across 30+ international markets. ### Lead Web Designer @ Howard Schultz Jan 2019 – Jan 2019 | Seattle, Washington, United States Initially hired to lead UX and UI research and visual design for Howard Schultz’s book tour; transitioned to serve as Lead Designer for exploratory Presidential Bid Campaign. Spanning from UX/UI, digital and offline design strategies, and execution. Worked closely with Marketing and Product teams in Agile/Scrum workflow. - Collaborated on research efforts, strategy, and design for a national website and applications that streamlined data collection and voter engagement workflows. - Built scalable brand and design systems ensuring visual and message consistency across print, digital, and social media assets. - Designed responsive web layouts and campaign interfaces supporting ticketing, live events, and community outreach initiatives. - Conducted user testing and analytics optimization that increased website traffic by 35% and email sign-ups by 15%. - Partnered closely with communications, marketing, and policy teams to align UX strategy with accessibility standards and clear, data-driven storytelling. - Delivered adaptable design frameworks later used in grassroots organizing and volunteer recruitment tools. ### Sr. Full-Stack Designer @ Notothequo Jan 2016 – Jan 2018 | Greater Seattle Area N2Q Consulting (No to the Quo) is a Seattle-based digital marketing and creative agency specializing in web design, branding, SEO, and social media strategy. In this role, I designed and developed B2C, websites that bridged user experience, branding, and development for small businesses, startups, and nonprofits. - I collaborated on UX strategy, brand design, and front-end implementation for 20+ cross-industry clients, driving measurable improvements in usability and engagement. - Designed and launched the Bloodworks NW Donor App, enhancing donor experience through intuitive interface design and optimized information architecture. - Delivered responsive websites and CMS platforms using HTML, CSS, and JavaScript, ensuring accessibility and mobile-first performance. - Conducted user research, usability studies, and IA workshops to inform product and content strategy. - Collaborated directly with business owners and stakeholders to define project goals, ensuring transparency, clear communication, and on-time delivery. - Improved client acquisition, SEO, and retention by streamlining design processes and establishing scalable QA and design system workflows. ### Web Design + Developer @ Divvy Digital Jan 2015 – Jan 2017 | Seattle, Washington, United States Led Web Design + Development and UX strategy for Divvy Digital, a company specialising in premium digital signage and content solutions for the cannabis retail sector. - Provided design leadership across both B2B (dispensary clients) and B2C (end-consumer interface) digital media platforms and CMS tools for advertising and streaming content. - Directed UX/UI design and creative strategy for 10+ digital clients, reporting to the CEO. Redesigned the Pitchapad CMS system for iOS and Android platforms, significantly improving usability and cutting content-update time by 50%. - Developed data-driven interface redesigns for signage and content dashboards that boosted client engagement metrics by over 40%. - Oversaw design budgets, production timelines, and maintain brand consistency across multiple projects in the digital signage/ad tech space. ### Web Designer @ Newegg.com Jan 2013 – Jan 2016 | Greater Los Angeles Area - Designed and developed email marketing campaigns for multiple brands to promote products and services. - Produced wireframes, interactive prototypes, and high-fidelity visual designs for website rebranding. - Collaborated with stakeholders and development team to ensure accurate execution of designs. - Created print media such as brochures, logo designs, and trade show banners. ### Web Designer @ Icon Hair and Beauty Jan 2013 – Jan 2014 | Greater Los Angeles Area - Retouched and edited product photography to enhance visual appeal. - Created custom-made responsive Shopify templates using HTML5, CSS3, and JQuery for a seamless user experience. - Managed over 10,000 products on Shopify to ensure accurate and up-to-date product listings. • Implemented SEO best practices to increase conversion rates and drive organic traffic to the website. ### Web Designer + Developer @ Rodeo Home | Home Fabrics and Trims Jan 2012 – Jan 2013 | greater los angeles area - Designed and developed an eCommerce site on Magento, enhancing user experience. - Created and scheduled email marketing campaigns in Mailchimp to drive customer engagement. - Implemented SEO practices to improve website visibility and drive organic traffic. ### Web Designer @ life/after/denim Jan 2011 – Jan 2012 | Greater Los Angeles Area - Collaborated with producers, developers, and marketing teams to enhance web informational architecture for improved user experiences. - Implemented new brand strategy across various mediums to communicate company's brand identity effectively. - Produced detailed product research reports. - Developed UI designs, wireframes, screen layouts, and HTML prototypes. ## Education ### Bachelor of Science - BS in Web Design & Interactive Media The Art Institute of California-Los Angeles ### Associate of Arts and Sciences - AAS in Web Page, Digital/Multimedia and Information Resources Design UCLA ## Contact & Social - LinkedIn: https://linkedin.com/in/bdanisher - Website: https://www.bdanisher.com --- Source: https://flows.cv/barbara JSON Resume: https://flows.cv/barbara/resume.json Last updated: 2026-02-23