I have been part of the team responsible for pivoting and designing a community-focused platform for B2C and B2B clients. Additionally, I actively contributed to a cross-functional team that initiated the company's inaugural Design System, streamlining work processes. I lead the research team and contribute to the Content area, placing the User Experience as a strategic focus in the company to ensure business requirements are aligned with users' needs.

As the sole designer responsible for conceptualizing and designing community-focused features for pet owners, I collaborated closely with engineers and managed user research, implementing iterative enhancements based on user feedback.

Designed and developed websites and branding solutions for a variety of companies, aiding them in establishing and enhancing their brand presence.

Aligned company blog redesign with identity, crafted multilingual ads for global Marketing campaigns, managed in-App and external partner designs, and created chat stickers within an internal platform, collaborating closely with San Francisco's marketing and design team.