# Barbara Fontenelle > Senior Product Designer at Wells Fargo | 7+ years shaping consumer app experiences | UX/UI, Design Research, Accessibility Location: San Francisco, California, United States Profile: https://flows.cv/barbarafontenelle I'm a Product Designer with over 9 years of experience in design, with 6 years specifically dedicated to UX/UI Design. I have experience conducting end-to-end design projects for multiple products, including design for both mobile and web applications, as well as final visual design and documentation handoff. Flexibility, adaptability, and effective communication are some of my core soft skills, enabling me to navigate different contexts and work effectively with various stakeholders. I am also passionate about accessibility and have experience mentoring junior and mid-level designers. In addition to UX/UI design, I have experience in planning and conducting user research, as well as analyzing numbers and research insights to make data-driven design decisions. I have had the pleasure of tackling complex challenges and transforming them into elegant, user-friendly design solutions for various sectors, including healthcare, financial services, banking, EdTech, E-Learning, smart devices, media review aggregators, and other B2B and B2C products. Here are some of my achievements and milestones: - Designed two 4.8-star rated mobile apps
from scratch (0-to-1) - Increased subscription conversion via mobile app paywall, 45x better than web
 - Lead Designer on a 2024 Webby Award nominee
 - Senior Product Designer on a 2024 UX Design Awards nominee
 - Collaboration with Zeplin in a blogpost and webinar about Figma + Zeplin handoff process
 - Accessibility blogpost for ArcTouch blog
 - Speaker at the 2019 edition of the World Congress of Semiotics ## Work Experience ### Senior Product Designer @ Wells Fargo Jan 2024 – Present | San Francisco, Califórnia, Estados Unidos • Collaborated with cross-functional teams to integrate user-centered design principles, aligning solutions with business goals. • Educated stakeholders on design best practices, enhancing communication and project delivery. • Conceptualized a revamped Responsive Web App for over 20 million users, ensuring a cohesive brand experience. • Streamlined application processes, achieving a 55% reduction in completion time for lines of credit. ### Senior Product Designer @ Sora Schools Jan 2023 – Jan 2024 | San Francisco, Califórnia, Estados Unidos • Contributed to product planning and roadmap development by integrating user experience design and research. • Redesigned the Sora Home Admin interface, optimizing workflows and enhancing usability for teachers. • Improved key features, resulting in a 44% reduction in task completion time and increased product efficiency. • Collaborated closely with developers to ensure seamless implementation of designs, fostering a strong team dynamic. ### Senior Product Designer @ ArcTouch Jan 2022 – Jan 2023 | Florianópolis, Santa Catarina, Brasil • Designed mobile applications from the ground up, overseeing the entire process from discovery to high-fidelity designs. • Increased subscription conversion rates by 45 times and sign-up rates by 20 times through strategic design improvements. • Mentored junior designers on accessibility and product discovery, fostering a culture of learning and innovation. • Collaborated with cross-functional teams to ensure quality and alignment with business objectives throughout the product lifecycle. ### Product Designer @ ArcTouch Jan 2020 – Jan 2022 | Florianópolis, Santa Catarina, Brasil • Designed innovative features for a 3M app, enhancing user control for over 100,000 customers. • Collaborated with high-profile clients like Verizon and Intermex to create impactful mobile app functionalities. • Championed accessibility initiatives, leading to improved design practices and compliance across projects. ### Senior Product Designer @ Prime Therapeutics Jan 2021 – Jan 2023 • Spearheaded the design of a mobile application for Magellan Rx, which was later incorporated by Prime Therapeutics, enhancing user experience and engagement. • Collaborated with developers and QA teams to ensure seamless implementation and successful product launch. • Developed wireframes and UX strategies for a comprehensive redesign of the Magellan Rx web portal, improving usability. ### Senior Product Designer @ Common Sense Media Jan 2022 – Jan 2023 • Developed a mobile app from the ground up based on an existing website, identifying essential features to include while creating exclusive functionalities tailored for mobile users. This approach aimed to enhance user experience for those who prefer apps over mobile sites, attract new users through app stores, and boost conversion rates for paid memberships. • Improved customer outcomes significantly, increasing subscription conversion rates and a improving sign-up conversion through iterative design experiments. • Conducted user interviews and testing sessions to refine and enhance designs using behavioral data and feedback. • Designed screens for the entire app that comply with WCAG AA accessibility standards, and provided accessibility guidelines to developers during the design handoff. ### Senior Product Designer @ The Coca-Cola Company Jan 2022 – Jan 2023 • Collaborated with cross-functional teams, including Product Managers and Coca-Cola stakeholders, to design the +one Mobile App. • Developed user-centric strategies to engage Gen Z, ensuring inclusivity in rewards programs. • Led design initiatives that resulted in a measurable increase in user engagement and positive social impact. ### Product Designer @ AKQA Jan 2021 – Jan 2022 • Collaborated with cross-functional teams on mobile app projects for Mayo Clinic and Verizon. • Ensured design systems aligned with user needs and business goals, enhancing user experience. ### Product Designer @ 3M Jan 2020 – Jan 2021 • Collaborated with the Filtrete Smart App Design team to enhance user experience for the Smart Air Purifier. • Designed and implemented new features, enabling over 100,000 customers to control their smart devices seamlessly. • Accelerated user activation through innovative design solutions, improving customer engagement and satisfaction. • Developed skills in user-centered design, prototyping, and cross-functional collaboration. ### UI Designer @ The Brooklyn Brothers Jan 2019 – Jan 2020 | Florianópolis e Região, Brasil • Designed and developed engaging web pages for the MINI UK website, enhancing user satisfaction. • Created user interfaces for multiple Unilever brands, ensuring brand consistency and improved user experience. • Developed high-fidelity prototypes to validate design concepts, leading to successful project outcomes. ### Graphic Designer @ Unknown Jan 2015 – Jan 2019 Led various graphic design projects for multiple clients, including packaging, branding, visual identity, and editorial design, resulting in enhanced brand recognition and client satisfaction ### Graphic Designer @ Conexorama Jan 2019 – Jan 2019 | Florianópolis, Santa Catarina Designed ebooks, landing pages, and various media formats for ads and paid search campaigns using Adobe Creative Suite, resulting in increased engagement and improved campaign performance ### Graphic Design Intern @ Conexorama Jan 2018 – Jan 2018 | Florianópolis e Região, Brasil Designed ebooks, landing pages, and various media formats for ads and paid search campaigns using Adobe Creative Suite, resulting in increased engagement and improved campaign performance ### LabDesign Intern @ Universidade do Estado de Santa Catarina Jan 2016 – Jan 2017 | Florianópolis e Região, Brasil Led design projects for the university, including editorial design and development of magazine covers, visual identity, and signage projects, resulting in enhanced brand consistency and improved visual communication ### Director of Graphic Design @ Inventório Empresa Júnior de Design e Moda Jan 2015 – Jan 2015 | Florianópolis e Região, Brasil - Management of the Graphic Design team and hands-on collaboration in projects - Development of graphic materials for company communication - Packaging design - Branding projects ## Education ### Bachelor's degree in Graphic Design Universidade do Estado de Santa Catarina Jan 2015 – Jan 2018 ## Contact & Social - LinkedIn: https://linkedin.com/in/barbarahcfontenelle --- Source: https://flows.cv/barbarafontenelle JSON Resume: https://flows.cv/barbarafontenelle/resume.json Last updated: 2026-03-25