• Lead end-to-end design of enterprise product features, resulting in a 25% increase in user engagement and improved task completion rates across core workflows.

• Designed and tested user-centered prototypes, translating usability insights into high-impact UI/UX enhancements that reduced support tickets by 30%.

• Mapped complex service design blueprints to identify pain points in the data delivery pipeline, driving system-wide optimizations that reduced latency by 40%.

• Accelerated design velocity using Figma, Material UI, and AI-assisted tools to prototype, iterate, and deliver high-fidelity solutions 2x faster without compromising quality.

• Translated user research into actionable use cases, improving UX for a variety of homeowner roles and increasing task relevance across the product.

• Collaborated cross-functionally on augmented reality design challenges, helping launch immersive spatial planning features that improved design accuracy.

• Conducted competitive audits and usability testing, driving iterative improvements to the design system and enhancing UI consistency.

• Led branding and commercial website design, creating a unified visual identity and improving brand clarity across digital touchpoints.

• Prototyped and delivered AR-driven design solutions using Figma, Anima, and custom tooling to accelerate product development and innovation.

• Led end-to-end design for internal and customer-facing tools, improving usability and feature adoption across enterprise healthcare platforms.

• Partnered with product, engineering, and business stakeholders to address complex user flows and streamline key touch points in the member experience.

• Contributed to the Emerald Design System, enhancing consistency and accessibility across applications used by millions of members and internal teams.

• Mentored junior designers, supporting career growth and fostering a culture of design excellence and continuous feedback.

• Used Figma, Abstract, Sketch, InVision, Miro, and Slides to deliver high-fidelity prototypes, presentations, and collaborative workshops that accelerated alignment and delivery.

• Led design of complex data visualization tools, translating technical energy data into intuitive enterprise experiences that improved user engagement and operational decision-making.

• Delivered end-to-end design solutions—wireframes, flows, prototypes, and specifications—through close collaboration with product managers, engineers, and data scientists.

• Built and scaled a cross-platform design system, ensuring consistency and efficiency across consumer-facing apps and internal energy management tools.

• Created service design blueprints that uncovered key gaps in peak demand prediction workflows, enabling innovative product enhancements and supporting expansion into the Canadian market.

• Utilized Abstract, Sketch, InVision, Miro, and Slides to drive concept development, align stakeholders, and accelerate delivery of high-impact energy solutions.

• Designed responsive, user-centered experiences across web and mobile platforms, contributing to increased engagement, retention, and overall customer satisfaction.

• Collaborated with cross-functional teams to refine features based on user needs, business goals, and technical constraints, improving usability and product performance.

• Delivered detailed wireframes and interactive prototypes, accelerating alignment and enabling faster iteration cycles throughout the development process.

• Led A/B testing initiatives, using data-driven insights to inform UX decisions and optimize conversion flows and task completion rates.

• Created high-fidelity design assets using Sketch and Photoshop, ensuring pixel-perfect handoff and visual consistency across product surfaces.