# Basavaraj M.

> Design @Aurasell.AI | Ex-TikTok, Harness, GE

Location: San Jose, California, United States
Profile: https://flows.cv/basavaraj

I’m a product designer with a strong technical foundation. I don’t just design interfaces, I think through how things actually work, scale, and ship.
 
I care about building products that feel simple on the surface but are deeply thought through underneath. Especially in AI, I focus on making complex systems usable, clear, and actually valuable to real users.
 
I like messy problems. I’m good at connecting product, design, and engineering, and turning ambiguity into something concrete that teams can build on.
 
I design for outcomes, not features. The goal is always the same: build things people understand, trust, and want to use.

## Work Experience
### Principal Product Designer @ Aurasell AI
Jan 2025 – Present | San Francisco Bay Area

### Senior Product Designer @ TikTok
Jan 2024 – Jan 2025 | San Jose, California, United States
Led designs for TikTok's global Privacy initiatives program

### Product Design Manager @ Harness
Jan 2022 – Jan 2024 | San Francisco Bay Area, United States
Led Design for Core Platform, AI & Growth

### Principal UX Designer @ Harness
Jan 2021 – Jan 2022 | San Francisco Bay Area

### Staff UX Designer @ Harness
Jan 2020 – Jan 2021 | San Francisco Bay Area

### Senior Product Designer @ DataVisor
Jan 2017 – Jan 2020 | San Francisco Bay Area
As the Founding Designer at DataVisor, I led design from 0→customer adoption, creating an end-to-end AI/ML model-building platform and multiple 0→1 products including dCube, dVector, and Case Management. I built the design system, rebranded the company, and established scalable design and research processes, delivering intuitive, enterprise-ready solutions that positioned DataVisor as a leader in AI-driven fraud detection.

### User Experience Designer @ Guardian Analytics
Jan 2016 – Jan 2017 | San Francisco Bay Area
I led the design of a product program focused on new product development and a full UX overhaul of the existing suite, driving both innovation and consistency. My work included establishing design processes, creating user scenarios, interaction flows, and high-fidelity visuals to meet business and user needs. I spearheaded usability studies and user research with fraud analysts, emphasizing emerging financial fraud trends, and engaged weekly with customers to validate designs. I also introduced design guidelines and a visual/interaction style guide, ensuring a cohesive and scalable experience across the product suite.

### User Experience Designer @ PeopleVine
Jan 2015 – Jan 2016 | Chicago
I led the UX redesign of PeopleVine’s digital marketing platform, a suite bridging CRM, marketing, and sales into a unified customer engagement solution. I designed the new campaign builder for Android (Material Design) and shaped key modules including Events, Surveys, Memberships, Loyalty, and Website Builder. My work spanned from low-fidelity wireframes and interaction flows to high-fidelity interactive prototypes, email templates, and landing pages, delivering cohesive concept designs that elevated usability and product value.

### User Experience Designer @ Fortes Consulting
Jan 2015 – Jan 2015 | Chicago

### Design Engineer | Full Stack Developer @ GE Healthcare
Jan 2010 – Jan 2014 | Bangalore, India


## Education
### Master's degree in Human Computer Interaction
DePaul University

### Bachelor of Engineering (B.E.) in Information Science and Engineering
Visvesvaraya Technological University


## Contact & Social
- LinkedIn: https://linkedin.com/in/basavaraj-malagi
- Portfolio: http://www.basavarajmalagi.com

---
Source: https://flows.cv/basavaraj
JSON Resume: https://flows.cv/basavaraj/resume.json
Last updated: 2026-04-13