Experience
2025 — Now
2025 — Now
Los Altos, California, United States
• Leading the UX discovery process for the Retail Execution (ReX) module of Kantar XTEL / XTECH.AI, including user research, journey mapping, persona creation, and user story development.
• Designing an immersive conversational AI interface as the primary interaction model, shifting traditional UI to a secondary role.
• Creating wireframes, high-fidelity designs, and interactive prototypes for mobile and tablet views to ensure a seamless user experience.
• Spearheading the development of a scalable mobile design system, ensuring consistency and adaptability across XTEL’s ecosystem.
• Enhancing usability and engagement by reducing cognitive load through AI-driven interactions.
• Collaborating closely with product managers, engineers, and stakeholders, ensuring alignment with business goals and technical feasibility.
• Improving workflow efficiency by implementing data-driven design decisions, leading to faster task completion.
• Conducting usability testing and iterating based on real-world user feedback to refine the AI-driven experience.
• Aligning designs with Salesforce Automation and Revenue Growth Management principles to optimize retail execution workflows.
2024 — Now
2024 — Now
Los Altos, California, United States
• Focused on delivering user-centered designs that align with business goals and enhance the product experience.
• Conduct in-depth user and market research to identify gaps, brainstorm new ideas, and create optimized designs that address both user needs and business objectives.
• Skilled in building scalable design systems in Figma, including reusable components, typography, color palettes, and interactive elements, while ensuring accessibility and brand consistency.
• Experienced in leveraging design frameworks like Material Design and iOS/Android UI Kits to create efficient, customizable designs for various platforms.
• Collaborate closely with cross-functional teams, including developers and product managers—to deliver pixel-perfect designs and seamless user experiences.
• Hands on with tools like Figma, Photoshop, and Illustrator to craft high-fidelity app designs, supporting assets, and marketing materials.
• Actively engage with clients and stakeholders to understand requirements, gather feedback, and refine designs for better outcomes.
• Passionate about creating designs that not only look great but solve real user problems, ensuring every product feature is intuitive and valuable.
• Proud to have contributed to successful product rollouts and continuously strive to improve Convo's product offerings with creative and thoughtful design solutions.
2025 — Now
2025 — Now
Casalecchio di Reno, Emilia-Romagna, Italy
In Association with Convo:
• Leading the UX discovery process for the Retail Execution (ReX) moduleof XTEL / XTECH.AI, including user research, journey mapping, persona creation, and user story development.
• Designing an immersive conversational AI interface as the primary interaction model, shifting traditional UI to a secondary role.
• Creating wireframes, high-fidelity designs, and interactive prototypes for mobile and tablet views to ensure a seamless user experience.
• Spearheading the development of a scalable mobile design system, ensuring consistency and adaptability across XTEL’s ecosystem.
• Enhancing usability and engagement by reducing cognitive load through AI-driven interactions.
• Collaborating closely with product managers, engineers, and stakeholders, ensuring alignment with business goals and technical feasibility.
• Improving workflow efficiency by implementing data-driven design decisions, leading to faster task completion.
• Conducting usability testing and iterating based on real-world user feedback to refine the AI-driven experience.
• Aligning designs with Salesforce Automation and Revenue Growth Management principles to optimize retail execution workflows.
2024 — 2024
2024 — 2024
Lahore, Punjab, Pakistan
• Designed and launched Bookme 2.0 with a user-first approach.
• Designed the restaurant booking feature with customizable table selection and its backend management portal.
• Creating user-centered designs by understanding business requirements, and user feedback
• Creating user flows, wireframes, prototypes and mockups
• Translating requirements into style guides, design systems, design patterns and attractive user interfaces
• Designing UI elements such as input controls, navigational components and informational components
• Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience
2023 — 2024
2023 — 2024
Craftiq is a remote-first digital studio that designs and builds smart, user-focused websites and experiences to help brands grow and connect better.
Education
National University of Sciences and Technology (NUST)
Theoretical Physics
Ghulam Ishaq Khan Institute of Engineering Sciences and Technology
Bachelor's degree
Coursera
Google UX Design Specialization
Al Majd International School