• Leading the UX discovery process for the Retail Execution (ReX) module of Kantar XTEL / XTECH.AI, including user research, journey mapping, persona creation, and user story development.

• Designing an immersive conversational AI interface as the primary interaction model, shifting traditional UI to a secondary role.

• Creating wireframes, high-fidelity designs, and interactive prototypes for mobile and tablet views to ensure a seamless user experience.

• Spearheading the development of a scalable mobile design system, ensuring consistency and adaptability across XTEL’s ecosystem.

• Enhancing usability and engagement by reducing cognitive load through AI-driven interactions.

• Collaborating closely with product managers, engineers, and stakeholders, ensuring alignment with business goals and technical feasibility.

• Improving workflow efficiency by implementing data-driven design decisions, leading to faster task completion.

• Conducting usability testing and iterating based on real-world user feedback to refine the AI-driven experience.

• Aligning designs with Salesforce Automation and Revenue Growth Management principles to optimize retail execution workflows.

• Focused on delivering user-centered designs that align with business goals and enhance the product experience.

• Conduct in-depth user and market research to identify gaps, brainstorm new ideas, and create optimized designs that address both user needs and business objectives.

• Skilled in building scalable design systems in Figma, including reusable components, typography, color palettes, and interactive elements, while ensuring accessibility and brand consistency.

• Experienced in leveraging design frameworks like Material Design and iOS/Android UI Kits to create efficient, customizable designs for various platforms.

• Collaborate closely with cross-functional teams, including developers and product managers—to deliver pixel-perfect designs and seamless user experiences.

• Hands on with tools like Figma, Photoshop, and Illustrator to craft high-fidelity app designs, supporting assets, and marketing materials.

• Actively engage with clients and stakeholders to understand requirements, gather feedback, and refine designs for better outcomes.

• Passionate about creating designs that not only look great but solve real user problems, ensuring every product feature is intuitive and valuable.

• Proud to have contributed to successful product rollouts and continuously strive to improve Convo's product offerings with creative and thoughtful design solutions.

In Association with Convo:

• Leading the UX discovery process for the Retail Execution (ReX) moduleof XTEL / XTECH.AI, including user research, journey mapping, persona creation, and user story development.

• Designing an immersive conversational AI interface as the primary interaction model, shifting traditional UI to a secondary role.

• Creating wireframes, high-fidelity designs, and interactive prototypes for mobile and tablet views to ensure a seamless user experience.

• Spearheading the development of a scalable mobile design system, ensuring consistency and adaptability across XTEL’s ecosystem.

• Enhancing usability and engagement by reducing cognitive load through AI-driven interactions.

• Collaborating closely with product managers, engineers, and stakeholders, ensuring alignment with business goals and technical feasibility.

• Improving workflow efficiency by implementing data-driven design decisions, leading to faster task completion.

• Conducting usability testing and iterating based on real-world user feedback to refine the AI-driven experience.

• Aligning designs with Salesforce Automation and Revenue Growth Management principles to optimize retail execution workflows.

• Designed and launched Bookme 2.0 with a user-first approach.

• Designed the restaurant booking feature with customizable table selection and its backend management portal.

• Creating user-centered designs by understanding business requirements, and user feedback

• Creating user flows, wireframes, prototypes and mockups

• Translating requirements into style guides, design systems, design patterns and attractive user interfaces

• Designing UI elements such as input controls, navigational components and informational components

• Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience

Craftiq is a remote-first digital studio that designs and builds smart, user-focused websites and experiences to help brands grow and connect better.