# Basel AbdulMajid > Product Lead @XTEL | AI Driven | UX Research & Interface Design | Fintech Location: Los Altos, California, United States Profile: https://flows.cv/basel Hii there! 👋 As a Lead UI/UX Architect @Convo I specialize in enterprise tools, currently shaping XTEL Studio and the Retail Execution and Salesforce Automation modules at XTEL. Moreover, I focus on building scalable Touch and Web Design Systems, integrating conversational AI, and improving complex workflows through clean, human/user-centered design. With a background at XTEL, Convo & Bookme; I bring a strong foundation in data-driven UX, accessibility, and cross-functional collaboration. Passionate about design systems, product thinking, and creating intuitive experiences that scale. ## Work Experience ### Lead Product Architect @ Convo Jan 2025 – Present | Los Altos, California, United States • Leading the UX discovery process for the Retail Execution (ReX) module of Kantar XTEL / XTECH.AI, including user research, journey mapping, persona creation, and user story development. • Designing an immersive conversational AI interface as the primary interaction model, shifting traditional UI to a secondary role. • Creating wireframes, high-fidelity designs, and interactive prototypes for mobile and tablet views to ensure a seamless user experience. • Spearheading the development of a scalable mobile design system, ensuring consistency and adaptability across XTEL’s ecosystem. • Enhancing usability and engagement by reducing cognitive load through AI-driven interactions. • Collaborating closely with product managers, engineers, and stakeholders, ensuring alignment with business goals and technical feasibility. • Improving workflow efficiency by implementing data-driven design decisions, leading to faster task completion. • Conducting usability testing and iterating based on real-world user feedback to refine the AI-driven experience. • Aligning designs with Salesforce Automation and Revenue Growth Management principles to optimize retail execution workflows. ### Senior UX/UI Architect @ Convo Jan 2024 – Present | Los Altos, California, United States • Focused on delivering user-centered designs that align with business goals and enhance the product experience. • Conduct in-depth user and market research to identify gaps, brainstorm new ideas, and create optimized designs that address both user needs and business objectives. • Skilled in building scalable design systems in Figma, including reusable components, typography, color palettes, and interactive elements, while ensuring accessibility and brand consistency. • Experienced in leveraging design frameworks like Material Design and iOS/Android UI Kits to create efficient, customizable designs for various platforms. • Collaborate closely with cross-functional teams, including developers and product managers—to deliver pixel-perfect designs and seamless user experiences. • Hands on with tools like Figma, Photoshop, and Illustrator to craft high-fidelity app designs, supporting assets, and marketing materials. • Actively engage with clients and stakeholders to understand requirements, gather feedback, and refine designs for better outcomes. • Passionate about creating designs that not only look great but solve real user problems, ensuring every product feature is intuitive and valuable. • Proud to have contributed to successful product rollouts and continuously strive to improve Convo's product offerings with creative and thoughtful design solutions. ### Lead Product Architect @ XTEL Jan 2025 – Present | Casalecchio di Reno, Emilia-Romagna, Italy In Association with Convo: • Leading the UX discovery process for the Retail Execution (ReX) moduleof XTEL / XTECH.AI, including user research, journey mapping, persona creation, and user story development. • Designing an immersive conversational AI interface as the primary interaction model, shifting traditional UI to a secondary role. • Creating wireframes, high-fidelity designs, and interactive prototypes for mobile and tablet views to ensure a seamless user experience. • Spearheading the development of a scalable mobile design system, ensuring consistency and adaptability across XTEL’s ecosystem. • Enhancing usability and engagement by reducing cognitive load through AI-driven interactions. • Collaborating closely with product managers, engineers, and stakeholders, ensuring alignment with business goals and technical feasibility. • Improving workflow efficiency by implementing data-driven design decisions, leading to faster task completion. • Conducting usability testing and iterating based on real-world user feedback to refine the AI-driven experience. • Aligning designs with Salesforce Automation and Revenue Growth Management principles to optimize retail execution workflows. ### Senior Product Designer @ Bookme.pk Jan 2024 – Jan 2024 | Lahore, Punjab, Pakistan • Designed and launched Bookme 2.0 with a user-first approach. • Designed the restaurant booking feature with customizable table selection and its backend management portal. • Creating user-centered designs by understanding business requirements, and user feedback • Creating user flows, wireframes, prototypes and mockups • Translating requirements into style guides, design systems, design patterns and attractive user interfaces • Designing UI elements such as input controls, navigational components and informational components • Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience ### Co-Founder & CEO @ Craftiq Jan 2023 – Jan 2024 Craftiq is a remote-first digital studio that designs and builds smart, user-focused websites and experiences to help brands grow and connect better. ### Product Designer @ Stomm Jan 2021 – Jan 2024 | United Kingdom ### Teaching Assistant @ National University of Sciences and Technology (NUST) Jan 2022 – Jan 2024 | Islamabad, Islāmābād, Pakistan • Assisted in teaching and mentoring of students in various courses including Atomic, Molecular and Nuclear Physics, Linear Algebra, Quantum Mechanics II, and Quantum Information at NUST. • Developed a deep understanding of the subjects and effectively communicated complex ideas to students. • Provided individualized attention and support to students, helping them to better understand course material and to develop their skills in critical thinking and problem-solving. • Involved in grading assignments and exams, providing feedback to students to help them improve their performance. • Learned the importance of creating a supportive and inclusive learning environment during the experience at NUST. • Committed to empowering students to achieve their full potential. • Passionate about teaching and proud to have contributed to the academic success of students at NUST. ### Private Tutor @ National University of Sciences and Technology (NUST) Jan 2021 – Jan 2022 | Islamabad, Islāmābād, Pakistan • Guided students through a wide range of challenging courses in physics and material science • Expertise in topics including Quantum Mechanics, Special Relativity, Quantum Information, Condensed Matter Physics, and more • Dedicated to providing students with the knowledge and tools needed to excel in their academic pursuits • Personalized instruction with a strong focus on problem-solving • Helped students develop a deep understanding of complex topics and achieve academic goals • Emphasizes active learning and critical thinking • Passionate about teaching and committed to excellence • Looking forward to helping future students reach their full potential in physics and material science ### Online Instructor @ YouTube Jan 2020 – Jan 2024 | Islamabad, Pakistan • https://www.youtube.com/c/BasylAbdul • Online Physics teacher on YouTube • Reach a global audience and inspire passion for Physics in students of all ages • Simplify complex Physics concepts to make them accessible to students with limited resources • Use innovative teaching methods to keep students engaged and motivated • Create a community of learners who are passionate about Physics • Committed to providing high-quality education to all students • Positive feedback from many students who reported improved understanding and confidence in Physics • Importance of adaptability and creativity in teaching • Proud to have played a role in making Physics education more accessible and enjoyable for students around the world ### Web Developer @ Ibex Oilfield Services Pvt Limited Jan 2023 – Jan 2024 | Islāmābād, Pakistan • Developed and maintained the Ibex Oilfield Services website, utilizing WordPress and Elementor to ensure a seamless user experience. • Implemented custom CSS animations to enhance user engagement and create a visually appealing browsing experience. • Utilized custom HTML and CSS to tailor the website to meet Ibex Oilfield Services' specific requirements, ensuring functionality and aesthetic coherence. • Strived to exceed expectations by creating a unique digital identity for Ibex-ofs through innovative design and personalized features. • Collaborated closely with stakeholders to understand the brand's goals and vision, translating them into a captivating online presence. • Demonstrated a commitment to excellence by delivering a website that sets a new standard for user experience and showcases Ibex Oilfield Services' expertise and offerings. • Presented the final product as a digital masterpiece, embodying the perfect synergy of technology, creative design, and brand representation. ### Research Analyst @ Silverlight Research Expert Network Jan 2023 – Jan 2023 | London, England, United Kingdom • Connect clients with industry Experts • Conduct intelligent online research • Gather information and map out sectors across all sectors and geographies • Source senior industry Experts • Address client's questions ### User Experience Designer @ Fiverr Jan 2023 – Jan 2023 | Pennsylvania, United States • Conducted user research to understand target audience via surveys, interviews & testing. • Established project goals, feature prioritization & feasibility. • Created low-fidelity wireframes & prototypes using Sketch and Figma. • Conducted user testing on prototypes to gather feedback & iterate design to meet user needs. • Designed high-fidelity prototypes & provided detailed design specifications to dev team. • Worked closely with devs to ensure final product is visually appealing & user-friendly. • Conducted ongoing usability testing & gathered feedback to inform future design iterations. • Maintained a consistent design system & style guide for the app. ### Instructor @ My Tutor Source (MTS) Jan 2022 – Jan 2023 | United Kingdom • Physics and Mathematics teacher at My Tutor Source • Passion for teaching and commitment to providing high-quality education • Innovative teaching methods to make complex concepts accessible • Personalized attention to students, identifying strengths and weaknesses • Tailoring teaching approach to meet unique learning needs • Importance of patience, empathy, and flexibility in teaching • Proud role in academic success of students ### Operations and Growth Lead @ Mega Lecture Jan 2022 – Jan 2022 | Islāmābād, Pakistan • Operations and Growth Lead Manager for an EdTech company at MegaLecture • Significant impact on growth and success of company • Deep understanding of EdTech industry • Develop and implement effective strategies for growth and operations • Oversee functions including customer acquisition, product development, and customer success • Build and lead high-performing teams to achieve goals • Establish MegaLecture as a leader in EdTech industry • Reputation for delivering high-quality educational resources worldwide • Importance of data-driven decision-making • Leverage data analytics to identify opportunities for growth and improvement • Passion for transformative power of education • Proud role in making education more accessible and effective through work at MegaLecture ### Lecturer in Physics @ Mega Lecture Jan 2022 – Jan 2022 | Islāmābād, Pakistan • https://megalecture.com/courses/ • Physics lecturer at MegaLecture • Privilege of teaching and mentoring students from diverse backgrounds • Develop strong understanding of needs and learning styles of students • Create engaging and effective teaching strategies • Passionate about Physics • Deep understanding of principles and concepts underlying Physics • Convey complex ideas in clear and concise manner • Make content accessible to students with varying levels of background knowledge • Involved in research projects and collaborations • Stay up-to-date with latest developments in field of Physics • Importance of creating supportive and inclusive learning environment • Committed to empowering students to achieve their full potential ### Undergraduate Teaching Assistant @ NUST School of Electrical Engineering & Computer Science Jan 2019 – Jan 2020 | Islāmābād, Pakistan • Supported and mentored students in the study of Linear Algebra as an Undergraduate Teaching Assistant • Passionate about mathematics and its practical applications in computer science • Led weekly discussion sections and graded assignments and exams • Provided one-on-one support and guidance to students • Encouraged active participation and inquiry-based learning to develop critical thinking and problem-solving skills • Developed a strong understanding of the challenges students face when studying Linear Algebra • Honed teaching skills in lesson planning, classroom management, and student engagement • Proud to be part of the NUST community and shape students' educational experiences • Committed to excellence in teaching and passionate about mathematics and computer science. ## Education ### Theoretical Physics National University of Sciences and Technology (NUST) ### Bachelor's degree in Computer Engineering Ghulam Ishaq Khan Institute of Engineering Sciences and Technology ### Google UX Design Specialization in Human-Centered Design Coursera ### High School Diploma in Computer Science Al Majd International School ## Contact & Social - LinkedIn: https://linkedin.com/in/baselabdul - Portfolio: https://YouTube.com/AbdulBasel --- Source: https://flows.cv/basel JSON Resume: https://flows.cv/basel/resume.json Last updated: 2026-04-13