• Shipped a self-serve CMS with an ML-ranked recommendations engine
that transforms venture signals (traffic, sales, engagement, prior actions) into
personalized next-best actions across dynamic UI components for
cross-functional teams to iterate without engineering deploys
• Drove $7M+ in annualized revenue—26% increase in domain renewals, 13% in non-domain products
• Reduced checkout latency 50–70% by profiling customer journey bottlenecks and optimizing
edge integrations with ecommerce and billing services
• Authored system design RFCs that evolved into A/B testing and
feature-flag orchestration system, driving a company-wide migration off Split.io
• Introduced a schema-aware GraphQL migration engine (AST transforms, confidence-scored rollout), reducing schema change efforts from hours to minutes
• Designed and implemented observability pipelines using Elastic, Kibana, FullStory, and CloudWatch; improved detection and MTTR org-wide
• Instrumented distributed tracing across product-graph and offer-graph microservices,
improving cross-service debugging correlation
• Designed LLM prompt-routing and tool-dispatch flows for Venture Agent
• Owned reliability for My Products (~4M daily requests) with 99.9% uptime leading incident response, on-calls and postmortems
