# BC Borna

> Sr. Director of Product Design @ INFOR birst

Location: Emeryville, California, United States
Profile: https://flows.cv/bcborna

SUPERPOWERS: 
* convert complex systems into minimalistic & elegant design solutions 
* obsessive over UX design & efficiency (information should travel the shortest path, to get the job done)

WEAKNESS: 
* bougie coffee & getting too excited about product design (don't even get me started or I'll talk your ear off)
* memes and keeping up with technology & millennials ("no cap") 

The long format :) 
Helping companies translate business objectives into execution strategy, using a holistic approach to user-centered design. Hire & lead design teams through strategic planning, successfully execute and help implement delightful designs. Lead multiple design iterations & feedback loops (internal & external, user feedback) to promote collaboration, product vision and help stakeholders understand the end-user point of view. Highly functional in agile (dynamic) & data-rich environments.

Word-Cloud Summary :)
BIG DATA / VISUALIZATIONS / AI / ML / Predictive Analytics / Cloud Analytics / In-Context BI
ETL(extract, transform, load) data connections, data preparation, data relation, data model, structured data, fact table, dimension table... self-service 
VISUALIZER - Charting Tool, Visualizations, Visual Insights, Reporting, Filters, Custom Query (SQL/BQL), Themes 
DASHBOARDS - Presentation Tool, Story Telling, Data Insights / Discovery, Filters, Alerts, Monitoring
ADMIN - workflows, orchestration, security, data governance, spaces, subject areas, networks, packages...

## Work Experience
### Sr. Director of Product Design (UX/UI) - INFOR birst @ Infor
Jan 2017 – Present | San Francisco Bay Area
Infor cloud ERP software delivers industry-specific capabilities without extensive customizations or integrations. (Cloud Analytics, AI, ML, Data Management, Security, Multi-Tenant, Localizations...)

### Director Of Product Design (BIRST prior to acquisition) @ Infor Birst
Jan 2013 – Jan 2017 | san francisco, california
Birst Inc. is a provider of agile business intelligence (BI) analytics. It offers a single place to manage an organization's business analytics and the agility to answer questions spanning departments, data sources, and deployments-across both public and private clouds. Birst gives users a way to answer pressing business questions, the ones they didn't know to ask.

### UX Manager @ Conviva
Jan 2012 – Jan 2013 | San Mateo, Bay Area
Helped CONVIVA (The Global Leader in Preemptive Video Stream Optimization, ensuring the best viewing experience for media brands) grow & establish a UX team, to adopt UCD practices and a design first culture.
Transit PULSE (and iPULSE) the flagship application, from a flash based app. to a modern HTML5 application using responsive web design for an optimal viewing experience.

Personas, Style-guide, Custom Reports, Metric Lens, Delivery Insights, Audience Insights, Quality Insights, Alerts & Diagnostic Reports, Filters, Comparison Analysis & Timeline selection, Universal Metadata & Custom Tags, Company Reports Management System, Export, Layout & Themes, Policy Management, Delivery Chain Animation, Help Center, Users & Roles, Login Page, Main Navigation ...

### User Experience Lead Engineer @ FICO
Jan 2010 – Jan 2012 | San Rafael
User Experience (UX) 
* Work closely with partners to conceptualize and improve existing designs
* Take a "holistic" approach to visual design across the entire project
* Evangelize UCD (user centered design) to create visuals that enhance user experience
* Gather requirements & explore strategic design solutions that fit business and user goals
* Develop & present visual concepts (mock-ups, wire-frames, prototypes...)
* Create new guidelines that innovate, and work with existing conventions
* Participate in formal and informal design critiques, give effective feedback to peers
* Develop detailed design specifications, work closely with the product, engineering and QA teams to support UI implementation efforts

### Project Manager / UX Architect @ nameBC LLC
Jan 2006 – Jan 2010
Working in a small business, you have to wear multiple hats:

* Project Manager - I worked with a small team (less than 10 people) to ensure the delivery of high-quality, compelling, usable web (software) solutions, in a fast-paced environment. Some of the key tasks were: project roadmap & budget planning / making sure the project meets all requirements and specifications / Oversight of Web Design & Development / E-mail marketing campaigns / Meeting Customers and Defining requirements (acceptance criteria)

* UX Architect - Provided creative direction(for a small company) with the following responsibilities: User Experience (UX), User Interface (UI), Information Architecture (IA), User Research, Graphic Design, Branding, Visual Identity, photography & photo editing...

### Web/Graphic Designer @ Conwest Resources
Jan 2003 – Jan 2006 | San Francisco Bay Area
- building small sites & landing pages( including flash sites and banners)
- design materials for print (posters / brochures / DVD covers ...)
- photo retouching
- building e-mail letters / campaigns

### Web Designer @ Motorola (Netopia Design Center)
Jan 2002 – Jan 2003
Design and Develop web sites, for small and medium companies.


## Education
### Bachelor & MBA in Computer Science
University of Oradea


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/bcborna
- Website: https://dribbble.com/BCBORNA

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Source: https://flows.cv/bcborna
JSON Resume: https://flows.cv/bcborna/resume.json
Last updated: 2026-04-07