# Beatrice O. > Co-Founder & CEO @ Calque • SETAUR - Observability for Robotic Intelligence Location: San Francisco, California, United States Profile: https://flows.cv/beatriceo Strategic yet detail-oriented product and engineering leader with a proven track record building AI-powered SaaS platforms across enterprise and startup environments. Combines strategic foresight, precise execution, and operational intensity to deliver category-defining products at scale. Currently building Calque AI as Co-Founder and CEO, empowering robotics teams to build, observe, and debug robotic intelligence efficiently. ## Work Experience ### Co-Founder & CEO @ Setaur Jan 2026 – Present | San Francisco, California, United States • Introducing SETAUR - The observability for Robotics Intelligence https://setaur.ai ### Co-Founder & CEO @ Calque AI Jan 2025 – Jan 2026 | San Francisco, CA • go-Calque: Go Agent Framework & Agent OS https://calque.ai ### Director of AI Ecosystem, Head of Product & Engineering @ wrtn Jan 2023 – Jan 2025 | San Francisco & Seoul • Built and led a 16-person cross-functional team (AI/full-stack engineers, researchers, designers, and PMs) and the AI Ecosystem product line from 0 → 1. • Architected the meta agent action engine with 400+ integrations, autonomous agent orchestration, and a visual workflow debugger (Studio Canvas), enabling use cases across office automation, investment analysis, e-commerce, marketing, and code review. • Shipped a scalable framework supporting consumer and enterprise use cases, laying the foundation for the open-source ecosystem later rebranded as Agentica. • Led UX, product design, and system architecture across six major product cycles, launching a unified design system and full rebrand including logo, motion identity, and color system. • Drove product-market fit through iterative POCs, customer validation, and go-to-market strategies targeting real-world automation needs. • Pitched to enterprise customers across the MENA region to drive adoption and sales. ### UX Design Manager II @ Google Jan 2022 – Jan 2023 | Sunnyvale, California, United States • Drove UX strategy and product-led growth (PLG) for cutting-edge AI/ML-based integration solutions, including API Life-Cycle Management, API Lightweight Gateway, cybersecurity, and analytics. • Successfully boosted the company's projected annual recurring revenue by spearheading a company-wide initiative aimed at improving the user experience of product trials to increase user adoption. • Launched the novel AI/ML-based API Security Risk Management and Abuse Detection UX in Google Cloud Console, which resulted in a 10% conversion rate from 60 trial customers within three months of its launch. • Achieved significant improvements to the onboarding process by reducing the number of steps from 19 to 5 and dramatically increased user retention by decreasing the drop-off rate by 76%. ### Product Design Manager @ Meta Jan 2021 – Jan 2022 | Menlo Park, California, United States • Built and led a team of product designers, researchers, and content strategists across 4 cities in the US and UK, responsible for ensuring exceptional user experience across a complex portfolio of 18 data products within the Meta's Monitoring & Observability platform. Spearheaded the integration of advanced data intelligence and automation capabilities into the products and successfully catered to a substantial user base of over 60,000 monthly active users. • Improved incident investigation through actionable insights and root cause analysis capabilities, which resulted in greater agility and flexibility in responding to Meta's System Monitoring needs; enabled users to resolve issues with greater speed and efficiency and achieve faster recovery of the event of system failure as a result. • Guided the design and development of AI/ML-based intelligent recommendations and insight ranking functionality in the Monitoring & Observability platform, simplified data exploration processes, and helped users to rapidly navigate and analyze complex data with ease. ### Director of User Experience @ Salesforce Jan 2020 – Jan 2021 | San Francisco, California, United States • Launched no-code data integration and ELT products, Data Bridge, Data Manager, and Data Graph, which revolutionized our customers' data management capabilities at scale, empowering a broader user base to leverage our products. • Championed the development of modern design languages and design systems for the API Management platform, improving overall usability and accessibility. • Developed and executed the UX and org-level strategy and programs to drive a revenue growth trajectory, playing a crucial role in accelerating the ambitious journey. • Successfully oversaw and led a team of 18 UX professionals to bring a powerful user experience to integration cloud products. ### Principal Product Design Lead / Product Design Manager @ SAP Jan 2015 – Jan 2020 | Palo Alto, CA • Oversaw 100+ project scopes, focused on enhancing customers' business operations and service delivery through superior product design of SAP’s Strategic Procurement products, while leading a highly efficient UX team of 10, comprising UX designers, researchers, and content strategists, renowned for their exceptional performance. Secured 2.5K enterprise customers and closed the largest contract in procurement business unit history, contributing $XXM in ACV. • Drove the development of intelligent enterprise UX design initiative, including Co-Pilot conversational AI for Strategic Procurement products by holistically understanding customer needs. Championed cultural transformation through collaboration, innovation, and streamlined organizational strategy for superior design outcomes. • Led the launch of the successful shared van-hailing service with 1.7M active users and enhanced SK Telecom customers' new business operations and service delivery. • Spearheaded and executed SAP Leonardo, SAP's pioneering global open innovation project, driving the digital transformation of Hannon Systems' Hungarian manufacturing plant within a remarkable 6-month timeframe. • Facilitated 30+ Design Thinking workshops with customers, fostering collaboration and creativity to generate, prototype, and validate innovative product concepts and features. ### Co-Founder / Head of Product & Design @ Cicada Labs Jan 2012 – Jan 2015 | New York City Metropolitan Area / Seoul, South Korea • Led the healthcare IoT product and context-aware service tailored to the specific needs of healthcare professionals. • Accepted multiple startup incubator programs in highly selective business incubators. • Led fundraising efforts and delivered convincing and captivating presentations of our products and business plan to potential investors. ### Senior UX Designer / Senior UX Manager @ Samsung Electronics Jan 2008 – Jan 2012 | Seoul, South Korea • Award-Winning Leadership: Recipient of the "Best End-to-End Service" award at Mobile World Congress (MWC) for leading the strategy and design of Samsung’s IoT/Machine-to-Machine service. • Strategic Market Impact: Spearheaded end-to-end UX design for the North American mobile portfolio, aligning product design with regional market demands and carrier requirements. • Standards & Scale: Established 100+ UX guidelines across 20 mobile and TV product lines, ensuring design consistency and brand excellence across the ecosystem. • IP Innovation: Led the development of 72 connected product scenarios, resulting in the successful issuance of 16 patents and the creation of new business models for IoT. • Top-Tier Performance: Recognized as a high-potential leader and fast-tracked promotion through the organization, consistently ranked in the top 10% of a 2,000-person global department. ## Education ### MFA in Art & Technology Studies (Human-Computer Interaction & Interaction Design focus) School of the Art Institute of Chicago ### iMBA Coursework in Strategic Innovation and Data Analytics University of Illinois Urbana-Champaign ### Certificate in Disruptive Strategy and Leadership Harvard Business School Online ### Doctoral Coursework in Computer Engineering Korea Advanced Institute of Science and Technology ### BFA in Art, Education, Philosophy Sungkyunkwan University ## Contact & Social - LinkedIn: https://linkedin.com/in/beatriceoh - Portfolio: https://calque.ai - GitHub: https://github.com/calque-ai/go-calque --- Source: https://flows.cv/beatriceo JSON Resume: https://flows.cv/beatriceo/resume.json Last updated: 2026-04-13