# Beatriz Frenkel > Senior Product Designer @ Teachable Location: New York, New York, United States Profile: https://flows.cv/beatriz I’m a data-driven Senior Product Designer with a passion for solving complex problems and creating intuitive, impactful digital experiences. With 7+ years of experience spanning B2B, SaaS, fintech, edtech, and marketplaces, I specialize in user research, systems thinking, and cross-functional collaboration to drive business outcomes. Currently at Teachable, I lead design efforts across the Integrations & App Marketplace pods, ensuring seamless connectivity between Teachable and creators’ tool stacks. I also spearhead generative AI initiatives for Teachable, enhancing product stickiness and course creation. Previously, I designed B2B SaaS products at The Muse, built fintech solutions at YieldX, where I led UX research, accessibility, and design system initiatives. Beyond work, I mentor aspiring designers through AIGA NY’s Early Career Mentorship Program, guiding new grads as they break into the field. I also support skilled immigrants and refugees through Upwardly Global, helping them navigate the U.S. job market and build successful careers. ## Work Experience ### Senior Product Designer, Ecosystems & Integrations (App Marketplace) @ Teachable Jan 2022 – Present | New York City Metropolitan Area • Leads design efforts across two Ecosystem pods—Integrations and App Marketplace—to ensure seamless integration of Teachable into creators’ tool stacks, enabling them to work effectively across platforms • Leads company-wide generative AI initiatives, driving course creation and enhancing product stickiness • Owns strategic design partnership with parent company Hotmart, driving alignment and cross-functional success • Drove product innovation by enhancing video tools, including the development of a robust video asset library, auto-generated subtitles, comprehensive subtitle management features, and an optimized video player, thereby elevating the creator experience • Designed and launched passwordless login and authentication experience, reducing log-in-related support tickets substantially while enhancing user convenience and security. • Spearheads ‘Designable’ training program, delivering ongoing company-wide education to upskill Marketers, Engineers, and Product Managers, fostering a culture of design excellence and collaboration --- Teachable builds products that transform experience and know-how into thriving businesses. We believe shared knowledge has the power to change lives, and by enabling people to share what they know, we create a better world together. More than 37 million students have enrolled in courses created on Teachable, and instructors using our platform have collectively earned nearly $1 billion. ### Product Design Mentor @ AIGA New York Jan 2021 – Jan 2025 | New York, New York, United States Mentored new graduates in AIGA NY’s Early Career Mentorship program (2021–2024), guiding them as they navigate the professional landscape in Product and UX Design. ### Product Designer, B2B Product @ The Muse Jan 2021 – Jan 2022 | New York City Metropolitan Area • Led end-to-end product design for The Muse’s B2B business, delivering the first automated Employer Hub dashboard to streamline client onboarding and company information management, resulting in a +10-point NPS increase and a reduction in client churn • Owned the user research program, conducting client and stakeholder interviews, market research, competitive analysis, surveys, and persona creation to inform product strategy and drive user-centered design decisions • Collaborated with senior stakeholders, partnering with sales and account management teams to identify pain points and deliver innovative solutions that enhanced team efficiency and client satisfaction --- The Muse, which was recently named one of Fast Company's 50 Most Innovative Companies in the World, supports over 75 million people looking to craft meaningful careers, through TheMuse.com and our employer partners. Smart companies work with us to attract today’s top talent, giving candidates the information they need to find the company that is right for them. ### Product Designer @ YieldX Jan 2020 – Jan 2021 | New York City Metropolitan Area • Implemented and led company-wide UX research initiatives, including usability testing, to drive growth and validate product-market fit, ensuring user-centered decision-making across the organization • Designed and launched innovative products and features, including InPaaS API (Income Portfolio as a Service), BestFit (personalized bond portfolios at scale), and the YieldX Hub, enhancing product offerings and customer value • Championed accessibility best practices, evaluating and delivering inclusive solutions across YieldX products, aligning with strategic goals and improving the user experience for all audiences • Developed and implemented YieldX’s first design system, streamlining wireframing processes, ensuring design consistency, and fostering cross-functional collaboration between design, product, and engineering teams --- YieldX is a digital platform offering smart workflows, AI-powered analytics, and a reimagined user experience to help financial services firms expand fixed-income offerings, reach broader audiences, and enhance investor outcomes. Backed by $36M in VC funding, YieldX was acquired by FNZ, a global wealth management platform, in 2023. ### Product Designer @ Various Startups Jan 2019 – Jan 2020 I work with early-stage founders and startups to develop product strategy and implement design solutions as a freelancer for companies such as Beelinguapp, Positifeedy, TravSolo, The Curvey and TappedIn. Some of the work I've done include: • Building wireframes, prototypes, conducting usability testing, and iteration based on research to create human-centered solutions for iOS/Android/web. • Performing qualitative and quantitative data analysis to gain deep insight on market trends and potential website improvements. • Setting research strategy, designed focus groups, surveys, and user interviews to uncover actionable insights on projects including new product launches & restaurateur preferences. • Identifying patterns of customer confusion and anomalies in behavior, forging short-term, low-tech solutions, and collaborating with Product/Engineering to design scalable solutions. • Crafting product strategy and pitches innovative product ideas to the CEO. ### Growth @ Outbrain Jan 2019 – Jan 2019 | Greater New York City Area • Partnered with high potential growth clients to craft and optimize user-centric native advertisements through A/B tests • Analyzed A/B test results in Emerging Markets to identify trends and growth opportunities and iterate on clients’ advertising campaigns • Created UX content materials related to partnerships, initiatives, and product launches. ### Marketing Manager, Partnerships, Content & Influencer Marketing @ Amino Apps Jan 2018 – Jan 2019 | New York, New York • Supported general efforts on Amino's expansion into Brazil and Latin America • Identified new opportunities to grow Amino in Latin America by expanding on key verticals and experimenting with new ones • Planned and executed marketing campaigns focused on user acquisition, product adoption and retention. ### Associate Marketing Manager, Partnerships & Influencer Marketing @ Amino Apps Jan 2018 – Jan 2018 | Greater New York City Area ### Strategic Research Analyst @ Guidepoint Jan 2017 – Jan 2018 | Greater New York City Area • Assessed client research needs and develop outreach strategy to approach relevant subject matter experts. • Recruited & screened experts by effectively communicating the value of joining the Guidepoint network and analyzing their suitability for specific client projects • Performed industry research to identify topical trends in the Healthcare, Energy/Industrials, Consumer Goods, Financial Services, Technology, Media and Telecom industries to deliver best-in-class client service. ### History Teacher @ Cefet-RJ Jan 2015 – Jan 2017 | Rio de Janeiro Area, Brazil ## Education ### User-Centered Design Parsons School of Design - The New School ### Bachelor of Arts (B.A.) in History and Museum Studies Federal University of Rio de Janeiro ### Bootcamp in UX Design / Product Design Flatiron School ### Teacher's Certificate (Licenciatura) Federal University of Rio de Janeiro ## Contact & Social - LinkedIn: https://linkedin.com/in/bfrenk - Portfolio: https://www.biafrenkel.com --- Source: https://flows.cv/beatriz JSON Resume: https://flows.cv/beatriz/resume.json Last updated: 2026-03-29