# Beau Monroe > Independent brand builder, designer & maker Location: United States, United States Profile: https://flows.cv/beaumonroe Beau is a former sponsored skateboarder, and currently a creative director, brand designer, and illustrator. His work has brought a timeless and whimsical quality to some of the world’s most recognized brands, as well as beloved small businesses and nonprofits, for nearly two decades. ## Work Experience ### Partner & Creative Director @ Good Things Jan 2026 – Present | Portland, Oregon Metropolitan Area ### Staff Brand Designer @ Google Jan 2022 – Present | San Francisco Bay Area Building brand design systems at scale for Google Cloud and Google Workspace (Gmail, Calendar, Drive, Meet, etc.) • Took part in crafting the Google Workspace visual identity, including a large brand toolkit, motion graphics and illustration approach, template library, and 300+ pages of detailed brand guidelines. The project has been shortlisted for the CommArts design annual. • Rebranded Google’s podcast “Where the Internet Lives”, leading to a 10x increase in film views, an 87.5% increase in podcast downloads, and winning a Shorty award, as well as a Webby Honoree. • Took part in refreshing and launching the Google Cloud brand globally, including a sprawling new brand toolkit and guidance, art direction for one of Google’s first GenAI image library, motion design templates, event design guidelines and more. • Refreshed the Google Cloud illustration library and approach, making it bolder, simpler, and more editorial in nature. Created detailed guidelines allowing the system to scale globally. ### Owner & Principal Designer @ Monrovian Jan 2020 – Present My independent brand design practice. Clients range from Google, Dropbox and Doordash to local pubs and paranormal investigators. ### Co-Founder @ Topogato Jan 2020 – Jan 2023 From 2020 to 2023 I grew a thriving chocolate company alongside one of San Francisco's top pastry chefs. I’ve since sold my share of the company. Featured in Forbes, San Francisco Chronicle, New York Magazine, EaterSF and more, Topogato utilized my skillsets in brand design, strategic thinking, creative problem solving, and all the other things it takes to start, run, and grow a business. Here are a few highlights: • Designed and scaled a design system that prioritizes simplicity, delight, and the seamless use of visual assets across all channels. • Crafted all aspects of the design system from naming and logo design to art direction, photography, illustration, and typographic system. • Conducted discovery research to inform all design decisions. This included competitor analysis, user research, personas, and user journey mapping. • Conducted multiple usability studies and employed an iterative design process. The following results were achieved in a four month window: -Increased Conversion Rate from 1.7% to 4.5% -Increased Average Order Value from $57 to $73 -Increased Returning Customer Rate from 9% to 15% -Shipped to each state in the US at least 5x ### Design Director @ Gusto Jan 2019 – Jan 2020 | San Francisco Bay Area Led a team of multidisciplinary designers through a rebrand that encompassed a scalable illustration & icon system, motion design system, photography & art direction, product refresh, TV commercials, and OOH creative, ultimately resulting in: -Adding 130k New Customers -Increased NPS Score by 11 points -3x Brand Awareness • Led Art Direction for all photography, motion graphics, and paid marketing endeavors. • Led Creative & Art Direction for a series of six TV commercials, Gusto's first foray into TV advertising; resulting in a 90% boost to Brand Awareness and Brand Favorability. • Collaborated with UX teams across the Gusto payroll product on a scalable and delightful illustration & icon system that touched nearly every product screen. • Added delight to the Gusto payroll product via key animations every user encounters regularly: Product Loader and Calculating Payroll. Led the effort in collaboration with product design leadership, a motion designer and an illustrator. ### Art Director @ Square Jan 2016 – Jan 2019 | San Francisco Bay Area Led cross-functional creative and execution for multiple product launches, integrated campaigns, and brand experiences, resulting in ROI as high as 624%. • Collaborated with cross-functional teams of writers, designers, UX designers, product managers, film directors, and photographers to craft cohesive, cross-channel brand experiences that spanned TV, web, social, print, environmental design, and re-targeting media. • Shaped vision and led execution on the global Square Register product launch. The launch cohesively spanned TV, web, social, print, environmental design, and re-targeting media, and ultimately achieved a 624% ROI. • Presented work to CEO Jack Dorsey and staff in collaboration with product, marketing, and industrial design leaders across the company. • Led divergent creative and execution of a series of marketing videos for Square Appointments that resulted in a Brand Awareness lift of 27% (vs 2% target), and a 393% ROI. • Lead creative and execution of three consecutive installments of cross-channel marketing campaigns for Square Point of Sale, exceeding an Activations goal at 140%. ### Senior Brand Designer @ Square Jan 2013 – Jan 2016 | San Francisco, California, United States Designed, iterated, and executed on a range of projects spanning responsive web, motion design, and environmental design. Collaborated with front-end engineers, motion designers, product managers, and writers. Projects: • Launched Square Appointments • Launched Square Order • Launch video for Square Payroll • Launch videos for Square Cash • Explainer video for Square's first EMV Reader • Launched Square's first integrated campaign • Designed hardware compatibility tool ### Design Instructor @ Academy of Art University Jan 2013 – Jan 2019 | San Francisco Bay Area Guided students through curriculum I developed for the Graphic Design 2: Visual Systems course. Students crafted flexible design systems and brought them to life in delightful ways through responsive web, motion, print, environmental design, and social media. ### Brand Designer @ MetaDesign Jan 2012 – Jan 2013 Designed, iterated, and delivered a mobile UI design system, interaction and motion guidelines for LG. Built extensive design and iconography systems for a range of clients. ## Education ### BFA in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/beaumonroe - Portfolio: https://www.beaumonroe.com - Portfolio: https://www.goodthingspdx.com --- Source: https://flows.cv/beaumonroe JSON Resume: https://flows.cv/beaumonroe/resume.json Last updated: 2026-03-25