May 2022 – Mar 2024: Meta Business Suite: Organic Creation and Management Tools

Oct 2021 – May 2022: Meta Business Suite: Creator Tooling and Monetization

Dec 2020 – Oct 2021: Facebook Business Suite: Business Integrations:

Led design strategy across FBS Business Integrations and third party tools, supporting small and medium businesses with personalization and embedded experiences to drive tangible outcomes and support SMBs to grow and meet their goals.

Small Business Products & Growth:

Led design systems across Lightweight Interfaces, specializing in insights, data visualization, and management tools to support and empower small businesses advertising on FB family of apps

Designed products from end to end across full suite of platforms, including web (apps and marketing), mobile web, android, iOS, consumer, and business for both Zumper and PadMapper. Focused on strategy, usability, and interaction. Worked with heads of both engineering teams and sales team, and worked closely with CEO, CTO, and head of product.

Redesigned PadMapper from the ground up, including rebranding, logo design, full end-to-end web and mobile product design and strategy.

Experience and interaction design, with a focus in new user onboarding experience and product flow. Worked closely with mobile and web teams across multiple platforms to create a series of experimental products, as well as working on the core Path products to further their mission for deepening connections in a meaningful way. Full range in product development, starting with research, sketching and ideation, defining user flow, moving from low fidelity wireframing through high fidelity, design prototypes, and production with engineers and product managers.

responsive web design, data and information design; press/PR, partners + mobile carriers; email, presentations for executives & board of directors; campaigns, social media, advertising, acquisition