# Bec Goldman > Senior Product Designer | formerly Meta Business Suite Location: San Francisco, California, United States Profile: https://flows.cv/becgoldman Focusing on systems design and product frameworks, I thrive in collaborative environments, synthesizing complex experiences into simple, understandable, and approachable tools, delivering powerful and creative solutions to everyone. I’m excited by the interaction between the human and the maker, challenging existing patterns, and developing new stories and experiences. Meticulous (layer-namer), curious, proactive, avid learner... In my spare time, I make art off of a screen, including painting, mixed media, and playing music. I'm also enthusiastic about reading, botany, cooking, and skiing, and and and... I enjoy craft, history, literature, typography, information architecture, packaging, print design, culture, and more relics of my art school roots. ## Work Experience ### Senior Product Designer @ Meta Jan 2020 – Jan 2024 | San Francisco, California, United States May 2022 – Mar 2024: Meta Business Suite: Organic Creation and Management Tools Oct 2021 – May 2022: Meta Business Suite: Creator Tooling and Monetization Dec 2020 – Oct 2021: Facebook Business Suite: Business Integrations: Led design strategy across FBS Business Integrations and third party tools, supporting small and medium businesses with personalization and embedded experiences to drive tangible outcomes and support SMBs to grow and meet their goals. ### Senior Product Designer @ Meta Jan 2017 – Jan 2020 | Menlo Park, California Small Business Products & Growth: Led design systems across Lightweight Interfaces, specializing in insights, data visualization, and management tools to support and empower small businesses advertising on FB family of apps ### Product Designer @ Zumper Jan 2015 – Jan 2017 | San Francisco Bay Area Designed products from end to end across full suite of platforms, including web (apps and marketing), mobile web, android, iOS, consumer, and business for both Zumper and PadMapper. Focused on strategy, usability, and interaction. Worked with heads of both engineering teams and sales team, and worked closely with CEO, CTO, and head of product. Redesigned PadMapper from the ground up, including rebranding, logo design, full end-to-end web and mobile product design and strategy. ### Product Designer @ Path Jan 2014 – Jan 2015 | San Francisco Experience and interaction design, with a focus in new user onboarding experience and product flow. Worked closely with mobile and web teams across multiple platforms to create a series of experimental products, as well as working on the core Path products to further their mission for deepening connections in a meaningful way. Full range in product development, starting with research, sketching and ideation, defining user flow, moving from low fidelity wireframing through high fidelity, design prototypes, and production with engineers and product managers. ### Brand Designer @ Lookout Jan 2012 – Jan 2014 | San Francisco responsive web design, data and information design; press/PR, partners + mobile carriers; email, presentations for executives & board of directors; campaigns, social media, advertising, acquisition ### Graphic Design Intern @ Pearlfisher Jan 2012 – Jan 2012 | New York City Package Design: Worked closely with the Creative Director, Hamish Campbell, and the Design and Strategies teams on a vast range of projects, including brand identity, package design, signage, and concept development. Participated in design process, in-house critiques, and client meetings. ### Graphic Design Intern @ NAIL Communications Jan 2012 – Jan 2012 Ad Agency. Variety of visual design. ### Web Assistant @ RISD Media Group Jan 2010 – Jan 2012 | Provience, RI Worked with web designers using the program Ektron to populate parts of the RISD website, www.risd.edu. Designed flyers and promotional email invitations and posters; assisted graphic design department, editorial department, media department, and helped with interactive media. ### Graphic Design Intern @ Levi Strauss & Co. Jan 2012 – Jan 2012 | San Francisco, CA Worked closely with the designers in the Women’s Tops Graphics Division. Participated in design process and critiques. Designed and illustrated graphics to be applied on Levi’s Brand Season Two 2013 ‘core’ line and ‘going out’ line. ### Graphic Design Intern @ Michael Osborne Design Jan 2011 – Jan 2011 | San Francisco www.modsf.com Packaging, Brand Identity, Print: Worked with President and Creative Director, Michael Osborne, and Marketing Director, Dennis Whalen, to redesign www.modsf.com. Designed logos, stationery, and websites, and assisted studio designers with brand identity and package design projects. ### Graphic Design Intern @ Gracenote Jan 2010 – Jan 2010 Returned for a second internship designing similar experiences ### Graphic Design Intern @ Gracenote Jan 2009 – Jan 2009 | Emeryville, CA Worked with Interactive Designer to design album art and movie genre images, illustrated genre album covers, which appear in software for Ford Motors, and other handheld and car music devices; designed template invitations, handouts, and product information sheets. ### Graphic Design Intern @ Academy of Integrated Humanities and New Media (AIM) Jan 2007 – Jan 2008 | Mill Valley, CA film and documentary program ### Gallery Intern @ Artisans Art Gallery Jan 2006 – Jan 2006 | San Rafael, CA ## Education ### BFA (Bachelor of Fine Arts) in Graphic Design Rhode Island School of Design Jan 2008 – Jan 2012 ### Semester Abroad in Graphic Design Elisava Escola Superior de Disseny Jan 2011 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/beccashaynegoldman - Portfolio: https://www.beccashayne.com --- Source: https://flows.cv/becgoldman JSON Resume: https://flows.cv/becgoldman/resume.json Last updated: 2026-03-25