Product Engineering for the Composable Era

• Triaged 500+ open test cases to 51 prioritized launch-critical items in 3 weeks, writing acceptance criteria and launch readiness definitions used by engineering and QA to gate release

• Consolidated 20+ fragmented tracking spreadsheets into a unified reporting model and delivered weekly executive dashboards covering program status, risk, and integration dependencies through launch

Led CMS and design system product for a global prestige beauty portfolio, partnering with a cross-functional team of 6 developers and up to 12 designers.

• Product Lead for Enterprise Design System scoped for 20+ brands and 75+ markets; led rollout to 5+ flagship brands, defining component governance, and multi-brand theming

• Led Headless CMS RFP across engineering, architecture, and brand stakeholders; delivered platform recommendation and requirements framework adopted as foundation for future CMS strategy

• Defined structured content models and component mappings for consistent content and design delivery across channels and localization markets

• Redesigned authoring workflows to reduce time-to-publish and improve content reuse across brands, reducing the number of fields by over 60%

• Launched new luxury brand to production in under 3 months on composable CMS and design system foundation, when previous rollouts had averaged nine months to one year

Owned CMS platform modernization and content operations for a high-traffic global retail ecosystem serving ~300M annual US sessions and ~$1B in online GMV

• Led MACH-based CMS modernization, integrating Contentful, AEM Assets, and Riversand; defined requirements, partnered with dedicated team of engineers and architects

• Built over 40 modular content models to support reuse, localization, and consistent delivery across channels

• Improved content authoring and publishing workflows for editorial and marketing teams, reducing manual steps by half and cutting time-to-market by 40-60%

• Connected structured product data to search, personalization, and recommendation engines to improve customer experience across touchpoints

• Won Quarterly Simplification Award for automation utility that migrated 500+ pages, reducing manual publishing effort from months to hours

Redesign & CMS PM for FX Networks site redesign (Webby nominated)