# Becky Head

> Principal Product Manager | Platform & E-commerce Systems | Content, Data & API Infrastructure | MACH & Scalable Architecture | CSPO

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/beckyhead

Product leader and web development manager with 15+ years of mentoring and managing developers and designers, and in-the-trenches experience designing and building digital platforms and ecosystems.

I have particular expertise in platform evaluation, digital governance, enterprise content management, design systems, e-commerce, user experience (UX), and MarTech. Fluent in API-first and composable platform architectures, and experienced in leading cross-functional work across engineering, creative, brand, and localization teams. This background allows me to translate platform strategy into day-to-day workflows that teams can adopt quickly and confidently.

## Work Experience
### Consultant @ Sugartown Digital Consulting
Jan 2011 – Present | San Francisco Bay Area
Product Engineering for the Composable Era

### Senior Product Manager @ TATCHA
Jan 2026 – Jan 2026 | San Francisco, CA
- Triaged 500+ open test cases to 51 prioritized launch-critical items in 3 weeks, writing acceptance criteria and launch readiness definitions used by engineering and QA to gate release
- Consolidated 20+ fragmented tracking spreadsheets into a unified reporting model and delivered weekly executive dashboards covering program status, risk, and integration dependencies through launch

### Principal Product Manager, Design Systems & CMS @ The Estée Lauder Companies Inc.
Jan 2023 – Jan 2025 | New York, NY
Led CMS and design system product for a global prestige beauty portfolio, partnering with a cross-functional team of 6 developers and up to 12 designers. 
- Product Lead for Enterprise Design System scoped for 20+ brands and 75+ markets; led rollout to 5+ flagship brands, defining component governance, and multi-brand theming 
- Led Headless CMS RFP across engineering, architecture, and brand stakeholders; delivered platform recommendation and requirements framework adopted as foundation for future CMS strategy
- Defined structured content models and component mappings for consistent content and design delivery across channels and localization markets
- Redesigned authoring workflows to reduce time-to-publish and improve content reuse across brands, reducing the number of fields by over 60%
- Launched new luxury brand to production in under 3 months on composable CMS and design system foundation, when previous rollouts had averaged nine months to one year

### Senior Technical Product Manager – CMS, DAM, PIM @ SEPHORA
Jan 2021 – Jan 2023 | San Francisco, CA
Owned CMS platform modernization and content operations for a high-traffic global retail ecosystem serving ~300M annual US sessions and ~$1B in online GMV
- Led MACH-based CMS modernization, integrating Contentful, AEM Assets, and Riversand; defined requirements, partnered with dedicated team of engineers and architects
- Built over 40 modular content models to support reuse, localization, and consistent delivery across channels
- Improved content authoring and publishing workflows for editorial and marketing teams, reducing manual steps by half and cutting time-to-market by 40-60%
- Connected structured product data to search, personalization, and recommendation engines to improve customer experience across touchpoints
- Won Quarterly Simplification Award for automation utility that migrated 500+ pages, reducing manual publishing effort from months to hours

### Product Management Lead - CMS @ Elephant
Jan 2021 – Jan 2021 | Oakland, CA
Redesign & CMS PM for FX Networks site redesign (Webby nominated)

### Senior Product Manager - CMS @ StubHub
Jan 2019 – Jan 2020 | San Francisco, CA, United States
CMS RFP and API-first Drupal 8 architecture for ticketing platform

### Product Manager - CMS @ Backroads
Jan 2017 – Jan 2018 | Berkeley, CA
Led Drupal 8 RFI and implementation; mapped customer journeys to inform CMS architecture

### Sr. Manager, Digital Project Management @ bareMinerals
Jan 2016 – Jan 2016 | San Francisco, CA
Improved delivery efficiency 40% through workflow optimization

### IT Manager, MarTech Systems, Americas @ Treasury Wine Estates
Jan 2014 – Jan 2015 | Napa, CA

### Global E-Commerce & Interactive Services Manager @ Treasury Wine Estates
Jan 2012 – Jan 2014 | Napa, CA

### Senior Manager, Web Development @ Lyris, Inc
Jan 2008 – Jan 2011 | Emeryville, CA

### Webmaster / Senior Web Designer @ Lyris, Inc
Jan 2004 – Jan 2008 | Emeryville, CA


## Education
### Art & Design in Art/Art Studies, General
City College of San Francisco


## Contact & Social
- LinkedIn: https://linkedin.com/in/beckyhead
- Portfolio: http://www.sugartown.io

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Source: https://flows.cv/beckyhead
JSON Resume: https://flows.cv/beckyhead/resume.json
Last updated: 2026-04-13