Visit my portfolio at https://behzad.me With many years of experience assisting companies worldwide in developing design-thinking products, I have honed the ability to lead projects from initial design stages to functional, valuable products cherished by millions.

2024 — NowKambiSenior Product Designer

2024 — Now

Stockholm, Stockholm County, Sweden

2019 — NowWorld Singles NetworksSenior Product Designer & Frontend Developer

2019 — Now

Promoted Design Thinking culture within the organization.

Guided both Design and Frontend teams of 5 members.

Built a dating SPA used by millions of monthly users, increasing sales by 50%.

Increased main KPIs up to 4x by implementing BI, FullStory and A/B testing to identify weak points and fix them daily. Significantly improved Net Promoter Score (NPS) by 30 points.

Mentored and provided guidance to juniors, fostering their growth and improving the overall team's performance.

Embedded user-centered design principles into the fabric of the company's culture and frequently shared design solutions with stakeholders.

Implemented Design System, using the latest tools like Figma, Tokens and Style Dictionary.

Collaborated with product managers, revenue, and support teams to ensure design met both business needs and customer expectations.

Consistently assessed product performance and offered new design solutions to enhance it.

2014 — 2019World Singles NetworksProduct Designer & Frontend Developer

2014 — 2019

* Defined project objectives and envisioned system features through rigorous analysis of user requirements and competitive research.

* Collaborated on brainstorming, information architecture, redesigning, and sketching the new Single Page Web Application.

* Designed a visually engaging, flexible and scalable web app for web and mobile devices.

* Created UI workflows and wireframes, carefully considering UX and information architecture.

* Set up and used BI tools, such as GA4, New Relic, FullStory, and Google Data Studio.

* Participated in developing the SPA with the latest web technologies like React.js, Redux, CSS Modules, PostCSS, CSS3, HTML5, Jest, Webpack, etc..

* Developed lightweight, forward-thinking, responsive, and scalable React UI components.

* Crafted and engineered responsive email templates that achieve full compatibility across various email clients, all while ensuring they maintain responsiveness and seamlessly adapt to dark themes."

* Crafted User Interface and User Flow for a new Dating mobile application with over 20 screens.

2013 — 2014MapJamUI/UX Designer, Front-end Developer

2013 — 2014

Defined user interface style guides and templates.

Led brainstorming sessions and contributed to proposition, product, and design strategies.

Assisted in the creation of visually engaging, flexible, and scalable product design solutions for both web and mobile devices.

Crafted visual designs that effectively conveyed brand and product identity, including concept sketches, mock-ups, layouts, iconography, and user interface components.

Developed user interaction models, prototypes, and design specifications.

Collaborated closely with product managers and developers to deliver innovative design solutions that aligned with marketing goals and user needs.

Utilized trending design tools such as Photoshop, Illustrator, InVision, Skala, and more.

Led and oversaw the frontend development of the product using the latest web technologies, including CSS3, HTML5, jQuery, RWD (Responsive Web Design), Bourbon.io, Neat bourbon, Git, and others.

Translated requirements and mockups into fully functioning features.

Made informed frontend coding decisions from start to finish and implemented creative solutions.

Optimized the product for mobile devices and improved its performance to ensure it ran smoothly at or below 30fps.

Leveraged popular development tools like Sublime Text, Git, SVN, Codekit, SASS, HAML, Google DevTools, and more.

2010 — 2014Likeourselves.comUI designer, front-end developer

2010 — 2014

Created design/user flows and wireframes

Designed user interface of mobile and desktop websites.

Collaborated with development team and translated prototypes and mockups into launch-ready, pixel-perfect, valid HTML/CSS/Javascript

Used design and development tools like Coda, Mercurial, Bitbucket, Google DevTools, Google App Engine, Photoshop, Illustrator, etc...

Conducting product and design audits of existing product

Education

NIIT

Experience+

Education

Computer Software Engineering