# Behzad Ghaffarian > Senior Product Designer Location: Stockholm, Stockholm County, Sweden Profile: https://flows.cv/behzadghaffarian Visit my portfolio at https://behzad.me With many years of experience assisting companies worldwide in developing design-thinking products, I have honed the ability to lead projects from initial design stages to functional, valuable products cherished by millions. My expertise lies in Product Design and Development, but I also have a strong foundation in Visual Design, Software Development, and Business Intelligence. This diverse skill set provides me with a unique perspective on my work, allowing me to understand not only what clients and users want but also why they need it. What drives me is the opportunity to create designs that not only solve problems but also delight users and make a meaningful impact on their lives. I am passionate about what I do and continually seek ways to grow and innovate in my craft. ## Work Experience ### Senior Product Designer @ Kambi Jan 2024 – Present | Stockholm, Stockholm County, Sweden ### Senior Product Designer & Frontend Developer @ World Singles Networks Jan 2019 – Present - Promoted Design Thinking culture within the organization. - Guided both Design and Frontend teams of 5 members. - Built a dating SPA used by millions of monthly users, increasing sales by 50%. - Increased main KPIs up to 4x by implementing BI, FullStory and A/B testing to identify weak points and fix them daily. Significantly improved Net Promoter Score (NPS) by 30 points. - Mentored and provided guidance to juniors, fostering their growth and improving the overall team's performance. - Embedded user-centered design principles into the fabric of the company's culture and frequently shared design solutions with stakeholders. - Implemented Design System, using the latest tools like Figma, Tokens and Style Dictionary. - Collaborated with product managers, revenue, and support teams to ensure design met both business needs and customer expectations. - Consistently assessed product performance and offered new design solutions to enhance it. ### Product Designer & Frontend Developer @ World Singles Networks Jan 2014 – Jan 2019 * Defined project objectives and envisioned system features through rigorous analysis of user requirements and competitive research. * Collaborated on brainstorming, information architecture, redesigning, and sketching the new Single Page Web Application. * Designed a visually engaging, flexible and scalable web app for web and mobile devices. * Created UI workflows and wireframes, carefully considering UX and information architecture. * Set up and used BI tools, such as GA4, New Relic, FullStory, and Google Data Studio. * Participated in developing the SPA with the latest web technologies like React.js, Redux, CSS Modules, PostCSS, CSS3, HTML5, Jest, Webpack, etc.. * Developed lightweight, forward-thinking, responsive, and scalable React UI components. * Crafted and engineered responsive email templates that achieve full compatibility across various email clients, all while ensuring they maintain responsiveness and seamlessly adapt to dark themes." * Crafted User Interface and User Flow for a new Dating mobile application with over 20 screens. ### UI/UX Designer, Front-end Developer @ MapJam Jan 2013 – Jan 2014 - Defined user interface style guides and templates. - Led brainstorming sessions and contributed to proposition, product, and design strategies. - Assisted in the creation of visually engaging, flexible, and scalable product design solutions for both web and mobile devices. - Crafted visual designs that effectively conveyed brand and product identity, including concept sketches, mock-ups, layouts, iconography, and user interface components. - Developed user interaction models, prototypes, and design specifications. - Collaborated closely with product managers and developers to deliver innovative design solutions that aligned with marketing goals and user needs. - Utilized trending design tools such as Photoshop, Illustrator, InVision, Skala, and more. - Led and oversaw the frontend development of the product using the latest web technologies, including CSS3, HTML5, jQuery, RWD (Responsive Web Design), Bourbon.io, Neat bourbon, Git, and others. - Translated requirements and mockups into fully functioning features. - Made informed frontend coding decisions from start to finish and implemented creative solutions. - Optimized the product for mobile devices and improved its performance to ensure it ran smoothly at or below 30fps. - Leveraged popular development tools like Sublime Text, Git, SVN, Codekit, SASS, HAML, Google DevTools, and more. ### UI designer, front-end developer @ Likeourselves.com Jan 2010 – Jan 2014 - Created design/user flows and wireframes - Designed user interface of mobile and desktop websites. - Collaborated with development team and translated prototypes and mockups into launch-ready, pixel-perfect, valid HTML/CSS/Javascript - Used design and development tools like Coda, Mercurial, Bitbucket, Google DevTools, Google App Engine, Photoshop, Illustrator, etc... - Conducting product and design audits of existing product ### Designer @ Keele UX Inc. Jan 2011 – Jan 2013 - Produced high-quality visual designs, from concept to execution, including work for desktop, web, and mobile devices - Developed brand identities and guidelines or applying existing to new products - Collaborated with product managers, other UX/UI designers, content specialists, and developers to deliver innovative design solutions for client's products and ensure that designs and applications meet both client and end user needs - Worked closely with the creative director to execute projects and creating digital assets includes user interface of web and mobile applications, promotions, websites, icons, and more... - Translated usability findings into design improvements - Assisted in print materials as necessary ### Part-time UI/UX Designer @ AYLIEN Jan 2011 – Jan 2011 UI/UX Design of upcoming Aylien webapp ### Owner @ Bornis Group Jan 2001 – Jan 2011 As a founder assist in wide area like Marketing, Sale, PR, Support, presenting work to clients, etc as necessary Bornis Soft: Software Developer - Assisted in development of software technical documentation. - Participated in development of many internal and contracted projects, includes RMS, learning applications and flash presentations. - Supervision, develop, code, test and debug new moderately complex software solutions or enhancements to existing software in a maintenance capacity. - Researching and understanding of business application problems with software and resolve them. - Using technologies like VB.net, C#, SQL Server, Flash Action Script Bornis Web: Web Designer & Developer - Designed and Developed more than 30 websites - Helped to develop design patterns, standards, and best practices to define and implement design criteria - Designed and prepared visual assets of websites and web applications - Developed pixel-perfect websites using HTML, CSS, Responsive Web, JS, jQuery, Flash, PHP, MySQL, Joomla, WordPress, WP mu, OS Commerce. ## Education ### Computer Software Engineering NIIT ## Contact & Social - LinkedIn: https://linkedin.com/in/ghaffarian - Portfolio: https://behzad.me --- Source: https://flows.cv/behzadghaffarian JSON Resume: https://flows.cv/behzadghaffarian/resume.json Last updated: 2026-03-31