# Beibei Zhang

> Staff Product designer @ Walmart | Strategic, systems-minded UX design leader | System Thinking | 0–1  | User-centered Design | Cross-functional Leadership | Create a design system across devices and modes

Location: San Francisco, California, United States
Profile: https://flows.cv/beibei

👋 Hi, I’m Beibei —  a design leader bridging strategy, systems, and product impact.
With over 15 years of experience across large corporations and entrepreneurial ventures, I specialize in leading product design that bridges vision and execution. My career spans impactful roles at Tencent and Walmart Global Tech, where I’ve delivered large-scale solutions with measurable business outcomes.
As both a 0 to 1 product builder and a contributor to system-level platforms, I bring system thinking and design strategy into every stage of product development—from early problem framing to scalable UX architecture. I often operate as a player-coach design leader—balancing hands-on design with team mentorship, strategy, and cross-functional alignment.
I take joy in sharing what I’ve learned, and I’m equally passionate about discovering what I don’t yet know

## Work Experience
### Staff Product Designer @ Walmart Global Tech
Jan 2019 – Present | Sunnyvale, California, United States
[Driving scale through clarity]
Led strategic initiatives within Walmart’s Last Mile Delivery:
	1.	Customized Pickup and Drop-off – designed driver experiences to support flexible third-party delivery needs across diverse scenarios.
	2.	Scalable Delivery Optimization – restructured the end-to-end delivery workflow to increase efficiency, reduce cost, and enable platform growth.
These efforts helped transform Last Mile into a key enabler of Walmart’s profitable e-commerce expansion.
→ Awarded “Making a Difference” for strategic product impact.

### Cofounder,  CPO & Principal Product Designer, @ Tooride Inc.
Jan 2015 – Jan 2020 | San Francisco, California, United States
[From zero to traction] Venture lasted 5 years and closed after a good run on 2020.
Launched a mobility platform from 0 to 1—defining product vision, leading cross-functional execution, and building operations. Balanced UX, market positioning, and product storytelling to bring concept to market.
→ Founder-led from insight to launch.

### Principal Product Designer @ Booster
Jan 2017 – Jan 2019 | San Mateo, California, United States
[Where data meets design]
Defined mobile design strategy using behavioral insights and A/B testing. Partnered across teams to optimize conversion, simplify delivery flows, and boost App Store ratings.
→ 4.9⭐️ rating, increased retention + engagement.

### Senior Product UX Designer @ Cheetah Mobile
Jan 2013 – Jan 2015 | San Francisco, California, United States
[Research that drives product]
Transformed user insight into actionable iteration. Led UX improvements across mobile and content tools based on usage data and qualitative feedback.
→ Shaped flows used by 740M+ users worldwide

### Senior Product UI Designer @ Tencent
Jan 2007 – Jan 2011 | Shenzhen, Guangdong, China
[Consumer design across multiple platforms and domains]
Built foundational UI/UX systems across Tencent’s early iOS and desktop products—including communication, entertainment, and live content tools. 
Selected Products: QQLink, Tencent Music, Tencent Live, QZone.
Leadership & Impact Highlights:
Created cross-product SNS design guidelines for Tencent’s social platforms  
Taught internal Mobile Design and Social UX courses  
Authored “Design is Communication” in Tencent’s official design book


## Education
### F.M.A. in art in Web Design & New Media
Academy of Art University
Jan 2011 – Jan 2013

### B.A. in Art in , Graphic Design
China Academy of Art
Jan 2003 – Jan 2007


## Contact & Social
- LinkedIn: https://linkedin.com/in/beibeizhang1122
- Portfolio: http://www.beibeidesign.com
- Portfolio: https://www.figma.com/deck/FQEgzyljJ3T36ASWPkWGt8/Beibei-Design--Presentation-?node-id=0-1&t=w9fB72bjLInFWfaV-1

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Source: https://flows.cv/beibei
JSON Resume: https://flows.cv/beibei/resume.json
Last updated: 2026-03-30