# Belanna Zhou > Sr. Principal Product Designer | Leader & Mentor | AI & UX · B2B/B2C · 0→1 → Scale | Stanford GSB LEAD · UMich HCI | | 8× Int’l Design Awards | AI Patent | @Ingram Micro, Ex-Cisco, HBS, Pearson Location: San Francisco, California, United States Profile: https://flows.cv/belanna I’m a Senior Principal Product Designer and design leader with 10+ years of experience crafting impactful B2B and B2C experiences across global platforms, specializing in human-centered, AI-informed enterprise products. I turn complex AI and enterprise problems into simple, scalable solutions—leading 0→1 and scaled experiences that have driven 29+ launches, improved 39+ KPIs, and earned 8 international design awards (including Red Dot and iF), plus an AI patent. At a Glance: • Scope: End-to-end product design and strategy for customer + enterprise web, mobile, desktop and smartwatch. • Impact: 29+ launches · 39+ KPIs improved · 8× international awards · AI design patent • Domains: Cloud platforms, supply chain & pricing, quotes & orders, subscriptions, vendor/customer portals, e-commerce • Strengths: 0→1 and scale · platform & design systems thinking · AI-informed UX · cross-functional influence · research-led decision-making · mentoring I lead end-to-end product design across the full lifecycle—owning everything from problem framing and research through interaction design, prototyping, validation, and post-launch optimization. My approach blends design thinking, systems thinking, empathy, technology, and business strategy. With a multidisciplinary background in HCI, interaction design, project management, and law, I connect the dots between people, data, and design. I’m skilled at leading cross-functional teams, turning complexity, and delivering high-impact work—fast, but thoughtfully. Collaboration is central to how I work. I partner closely with PMs, engineers, data scientists, researchers, and executives to align on vision, shape roadmaps, and ensure what we ship is both feasible and valuable. Whether I’m mentoring designers 1:1 or facilitating global workshops, I lead with intent, clarity, curiosity, and care. I’m actively seeking Staff/Principal product design roles with leadership scope, where I can own strategy-to-execution for AI and enterprise products, drive system-level UX, and help teams ship meaningful, measurable outcomes. Let’s connect via DM if you’re building in this space! Beyond Design: Outside of work, I’m a coffee-loving, lifelong learner, UX mentor, content creator, and traveler. I share insights on design, AI, strategy, and career growth through writing, talks, and video, and I’m currently authoring a book on AI strategy for UX and product leaders. Curiosity fuels me—I’m always looking for new ways to connect ideas, grow as a leader, and push the boundaries of thoughtful, human-centered design. ## Work Experience ### Senior Principal Product Designer @ Ingram Micro Jan 2023 – Present | San Francisco Bay Area • 𝗟𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗨𝗫 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝟱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗔𝗜 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Directed UX/UI strategy and hands-on design for AI-powered B2B/B2C platforms across cloud, logistics, supply chain, and sales ops—serving customers, vendors, and associates in 38+ countries. Delivered solutions from 0→1 to global scale focused on usability, performance, and business alignment. • 𝗦𝗵𝗶𝗽𝗽𝗲𝗱 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Designed quote, order, and subscription flows that improved adoption, boosted conversion, and increased pipeline velocity through optimized UX and contextual in-product guidance. • 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝗲𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗱𝗲𝘀𝗶𝗴𝗻: Used A/B testing, surveys, usability testing, and analytics to guide decisions. Combined qualitative and quantitative insights to refine and validate designs iteratively. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked closely with PMs, engineers, designers, researchers, and executives to align UX strategy and planning with product and business objectives across multiple product domains. • 𝗟𝗲𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Facilitated cross-regional sessions (EU, US, LATAM) with PMs, engineers, and global teams to co-define problems, align solutions, and validate outcomes—boosting team synergy and speed. • 𝗟𝗲𝗮𝗱 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗮𝗻𝗱 𝗺𝗲𝗻𝘁𝗼𝗿: Set UX standards, scaled shared design systems, and mentored designers to elevate consistency, craft, and strategic thinking. • 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘃𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀: Presented UX and UI design using clickable prototypes to influence product direction and unify cross-team design standards. • 𝗦𝗰𝗮𝗹𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗤𝗔 𝗮𝗻𝗱 𝗨𝗫 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Introduced scalable QA processes and integrated design evaluations into the product lifecycle—raising design quality across engineering and UX. ### Sr. User Experience Designer @ Cisco Jan 2021 – Jan 2022 | San Francisco Bay Area • 𝗟𝗲𝗱 𝗔𝗜/𝗠𝗟-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Designed a patented customer comparison tool from scratch, leveraging AI/ML to personalize user interactions. Utilized user-centered design to align solutions with user pain points. Contributed new interaction design patterns and components to the design system library, ensuring scalability and consistency across future products. • 𝗗𝗿𝗼𝘃𝗲 𝟎→𝗠𝗩𝗣 𝗳𝗼𝗿 𝗖𝗫 𝗖𝗹𝗼𝘂𝗱 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽: Led mobile app design from early concept through MVP execution using a full-spectrum design approach—integrating product strategy, interaction design, UX/UI, and iterative testing across the mobile app product lifecycle. • 𝗕𝘂𝗶𝗹𝘁 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗨𝗫 to Calibrate 𝗔𝗜/𝗠𝗟 𝗠𝗼𝗱𝗲𝗹𝘀: Created IA, wireframes, user flows, journey maps, and interactive prototypes that translated complex ML models into simple, intuitive interfaces—ensuring design adaptable and scalable for AI model scale in user experience. • 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Partnered with data scientists, PMs, engineers, and researchers to align AI capabilities with user needs. Drove alignment through design reviews, research insights, and agile planning. • 𝗗𝗮𝘁𝗮-𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Validated designs through usability testing, stakeholder interviews, and data-driven insights—shaping user-centric solutions that balanced business and technical goals. • 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱 𝗧𝗼 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Effectively communicated UX rationale to senior leadership, influencing roadmap priorities and fostering buy-in through storytelling and structured critiques. • 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝗮𝗻𝗱 𝗘𝗹𝗲𝘃𝗮𝘁𝗲𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗿𝗮𝗳𝘁: Coached interns and peers on UX best practices in SaaS, accessibility, and system design—raising quality and consistency across the team.. ### Product Designer @ Pearson Jan 2018 – Jan 2021 | San Francisco Bay Area •I increased user retention rate (+35%), NPS score (+56%), and conversion rate (+9.9%), decreased bounce rate (-24.6%), and achieved 15+ KPI by redesigning millions of users' global scale products. • Lead desktop applications customer experiences design in all steps of the lifecycle from requirements analyses, designing, testing, to final launch. • Responsible for the end-to-end design process to drive product strategy, workflows, creative thinking, validation of use cases, low-fidelity & high-fidelity mockup, functional prototypes, and other artifacts influence product vision and drive product progress. • Support 3 products teams, shipped 28+ projects across 6+ functional teams. • I proactively drive Pearson global scale customer-facing products innovation to simplicity, accessibility and usability with findings and requirements. • Quickly iterate on multiple design explorations and make strategic tradeoff and solution accounting for technical constraints and usage data metrics, users research, and business constraints. • Lead design component build with cross-functional teams. • Partnership with a product manager, engineers, researchers, front-end developers, and content strategists(UX writer) to oversee the user experience of a product from conception until launch platforms, such as Desktop, OS, and IOS. • Communicate and pitched 30+ UX and UI design artifacts, strategy, tradeoff, visions, and interactive prototypes to refine design solutions across products and leadership to refine the product strategy and business scope. • Conduct lean UX quantitative research, quantitative research, such as usability testing, focus group interview, A/B testing, etc for guide product direction. ### UX Designer @ Pearson Jan 2018 – Jan 2018 | Boston, Massachusetts, United States ### UX/UI Designer @ Cambridge Network Jan 2018 – Jan 2018 | Waltham, MA •Committed to high impact and high-quality design by independently defining user experience and user interface design requirements, finding the best practices for product consideration and strategy. •Facilitated creative and intuitive design vision support for the global scale product design in the US, international, and Chinese markets. •Collaborate with multi-disciplinary teams for different design works, such as aesthetic UI design, digital banners, posters, email campaigns, booth designs, websites, and flyers (both in English and Chinese version • Collaborated with stakeholders and program managers weekly communication on project plans, updates, and projects timelines. ### UX/UI Designer @ Harvard Business School Online Jan 2017 – Jan 2018 | Allston, MA •Executed adaptive and aesthetic visual design, user experience design, and UI design strategies focusing on intuitive and consistent user experience for Harvard online learning business courses and platforms. •Collaborated with UX designers and UX manager transformed ambiguity wireframe into the aesthetic and accessible design solutions. •Deliver high-fidelity and fully interactive prototype met beyond UX team and marketing team requirements. ### UX Director, Co-founder @ DGMONSTER Jan 2016 – Jan 2018 | Boston, MA • Led designers and engineers through seamless collaboration and communication to build product from scratch to final launch. • Responsible for brand guidelines, project management, product strategy, UX&UI design, visual guidance, usability testing, and prototyping for web and mobile(i.e. iOS and Android). • Ensured the creation of user personal and scenario, wireframes, branding strategy match customer needs, people impact, use cases, company’s branding, and marketing strategy. • Excellent communication and build practical UI elements and components. • Mentorship designers and developers, and influence product strategy. • Led designers and engineers through seamless collaboration and communication to build products from scratch to final launch. • Responsible for brand guidelines, project management, product strategy, UX&UI design, visual guidance, usability testing, and prototyping for web and mobile(i.e. iOS and Android). • Ensured the creation of user personal and scenario, wireframes, branding strategy match customer needs, people impact, use cases, company’s branding, and marketing strategy. • Excellent communication and build practical UI elements and components. • Mentorship designers and developers, and influence product strategy. ### UI Designer @ Jackrabbit Design Jan 2017 – Jan 2017 | Milton, MA • Designed responsive web UI, banners, motion graphics, and infographics for 6+ clients’ digital, print, and social media projects. • Coordinated with project managers, designers, and web developers met beyond expectations of assigned works in a timely manner. • Responsible for helping to drive the production of campaigns with the comprehensive practice of layout, animations, user interfaces, graphics. • Contributed to the creative thinking on the deliverables of business campaigns, social media advertising graphics, as well as in house marketing and animation. • Conducted weekly graphic challenges with creative designers and animators, building out many cool and fun stuffs during the short amount of time. ### Multimedia Designer @ Northeastern University Jan 2016 – Jan 2017 | Boston • Led an integral role in producing various creative high-qualified video, animation, web UI, and graphic design artworks in support of Northeastern University Online Learning experience. • Conducted efficient problem-solving and collaborative skills for difficult tasks assigned by team • Conducted excellent innovative work for web UI graphics, UX wireframe, video animation, aesthetical visual for higher education online curriculums design. • Supported instructional design team by making goal-oriented and detail-oriented online education courses. • Delivered innovative website design and curriculum through custom media development, typically animations, for the production on online courses and websites • Produced high-qualified online and hybrid/blended graphic design in order to achieve the teaching outcomes, in support of academic programs for graduate school. ## Education ### LEAD Business Program in Business Administration and Management, General Stanford University Graduate School of Business ### Master's Degree in Human Computer Interaction University of Michigan ### Master's degree in Interaction Design & Project Management Northeastern University ### Bachelor of Law Southwestern Petroleum University, China. ## Contact & Social - LinkedIn: https://linkedin.com/in/belanna-zhou - Website: https://www.belannazhou.com --- Source: https://flows.cv/belanna JSON Resume: https://flows.cv/belanna/resume.json Last updated: 2026-02-23