# Belinda H. > Senior Product Designer @ Instacart 🥕 Location: New York, New York, United States Profile: https://flows.cv/belinda I am an end-to-end Product Designer with 5+ years of experience designing products serving millions of users across responsive Web, iOS, and Android. I have experience working with both global brands and emerging startups in the travel, e-commerce, social media, and animal welfare space. Community-driven design that brings people together and creates a better world for us to live in excites me the most. I’m currently a Product Designer reimagining the future of travel at Tripadvisor! In my free time, I like to watercolor, participate in Spanish-English language exchange, and spoil my two dogs. I am currently trying to learn how to unicycle! Toolkit: Figma, Sketch, Invision, Marvel, Zeplin, Principle, Protopie, User Research, Wireframing, Prototyping, HTML, CSS, Adobe Suite, Agile Framework, JIRA/Confluence Portfolio: belindahui.com ## Work Experience ### Senior Product Designer @ Instacart Jan 2024 – Present | New York, New York, United States Retailer Storefronts team (whitelabel), Loyalty Programs ### Product Designer II @ Tripadvisor Jan 2022 – Jan 2024 | New York, New York, United States • Spearheading the redesign of our user-generated content (UGC) to reactivate our community of travelers. Introduced Gen AI review summaries and revamped Q&A and Tips to assist users in making better travel decisions while also empowering them to contribute more. Incremental roll-out of this re-design is showing promising results, with a significant increase in engagement, revenue, and positive feedback from user interviews. • Led a redesign of the Hotel Details page resulting in 112% increase in revenue per shopper and $3 million increase in annualized revenue • Led an effort on a series of incremental design changes to modernize and improve UX of our Hotel pages, resulting in increased engagement and a 2% increase in projected annual revenue • Helped launch a brand new Write a Review form, resulting in a 9% increase in reviews, a 5% increase in reviews with photos, and a 150% increase in number of photos per review • Interim Design Systems lead, collaborating with DS engineers and designers to grow and improve our system ### Product Designer @ Tripadvisor Jan 2021 – Jan 2022 | New York, New York, United States • Designing the traveler experience on Tripadvisor Plus, an annual travel subscription service that unlocks endless travel savings for members. Launched a new Vacation Funds model with Plus from start to finish: brainstorming, initial conception, user flows, user validation, and implementation • Working closely with PMs to determine a strategy to grow our Hotels Auction business (70% of Tripadvisor's annual revenue) and navigate design solutions that will improve usability and increase revenue for our business. • Maintaining our current design system and adding new components to our library to help expedite the designer and engineering workflows as our system evolves. ### Product Design Mentor @ Designlab Jan 2022 – Jan 2024 Mentoring aspiring product designers in the UX Academy immersive program. Helped three students land full-time jobs. ### Product Designer @ Adopt-a-Pet.com Jan 2019 – Jan 2021 | San Francisco, CA, United States Designed for a platform that finds loving homes for pets in need. Worked on a full-site rebranding, expected to launch in 2022. • Reimagined Rehome’s pet onboarding and owner dashboard experience to help more owners find loving homes for pets that they can no longer care for • Rebuilt Adopt a Pet’s internal staff dashboard to expedite the workflow of our customer support team, enabling them to offer faster and better support to our users • Built a Figma design system from ground-up, and started a system of design spec documentation that improved communication between design and development team • Conducted extensive user research to understand pet adopter pain points, and analyzed patterns in animal welfare organizations to determine product strategy • Collaborated closely with cross-functional partners in design, product management, data science, engineering, and marketing on various projects ### Product Designer @ Belinda Hui Design Jan 2018 – Jan 2021 End-to-end product design consulting for high-growth startups. Clients include: • Atar Gold (2018): e-commerce platform for luxury hair and body care line • Fireside (2019): 0-to-1 design for a social platform for friends and family to facilitate deeper conversations and build more meaningful relationships • Sitejabber (2019): redesigned an e-commerce reviews website to increase user engagement and trust on information presented on platform • Influrry (2019): iOS events platform for Instagram influencers, worked directly with CEO and iOS engineer (Beta available on App Store) • FarmersCart (2020): worked on a full redesign with focus on UI and user flows/interaction design for a premium meat and grocery subscription service • Scuba & More (2020): worked on a full redesign of a scuba and snorkeling e-commerce store. • Creative Critique (2021): partnering closely with co-founders to expand product features for a community of designers to provide feedback to one another. ### Product Designer @ Couchsurfing International Jan 2019 – Jan 2019 | San Francisco, California • Re-designed user profiles, the most viewed screen of the app, to increase user engagement, align iOS and Android styles, and drive ad revenue on a travel platform serving 14 million members • Reimagined Couchsurfing Hangouts to create a seamless experience that connects travelers with one another, in line with Couchsurfing's vision to extend beyond a place for people to couchsurf and host. • Worked closely with Product Management and Engineering teams on prioritization and execution, working in Agile development team process ### English Language Teacher @ Ministerio de Educación, España Jan 2017 – Jan 2018 | Montalbán de Córdoba, Spain Designed and executed fun and engaging lesson plans for primary school students to improve English retention and literacy in a small town in Spain. ### Head Teaching Assistant @ University of California San Diego Jan 2017 – Jan 2017 | La Jolla, California Conducted meetings, review sessions, course logistics, review sessions, and maintains general organization and accountability of other TAs for an undergraduate biology course Worked alongside the professors to assure the course runs smoothly and the student learning environment and resources are optimized ### Teaching Assistant @ University of California San Diego Jan 2016 – Jan 2017 | La Jolla ### Graphic Designer @ University of California San Diego Jan 2014 – Jan 2017 Graphic designer for organizations at UC San Diego: Global Medical Brigades Muscular Dystrophy Association ### Graduate Student Researcher @ Scripps Research Jan 2015 – Jan 2017 | La Jolla, CA Tracked behavior of test subjects and drew insights from findings to understand the neurobiological mechanisms of binge eating disorder. Committee on Neurobiology of Addictive Disorders ## Education ### Biological Sciences in M.S., Neurobiology and Behavior UC San Diego Jan 2016 – Jan 2017 ### General Biology in Biology, General UC San Diego Jan 2012 – Jan 2016 ### Design Istituto Lorenzo de'​ Medici Jan 2015 – Jan 2015 ### Product Design Tradecraft ## Contact & Social - LinkedIn: https://linkedin.com/in/belinda-hui - Portfolio: https://belindahui.com --- Source: https://flows.cv/belinda JSON Resume: https://flows.cv/belinda/resume.json Last updated: 2026-03-30