Principal Designer and lead for a small, AI-enabled incubation team empowering CTO Staff to rapidly navigate go/no-go decisions on prospective product opportunities.

Claude Code; Cursor; Gemini; Replit; Figma.

Responsible for the creation of the team including opportunity identification, delivery of successful POCs, definition of budget and mandate, and influencing up into senior leadership for advocacy.

Worked horizontally across all of SoFi's member-facing product teams to facilitate the creation of best-in-class experiences to help members get their money right, including Membership and Financial Products (Banking, Investing, Credit Cards, Insurance, Lending), and impacting SoFI's multi account, Crypto, and Stablecoin launches.

Product advisory for start and scale-ups.

A YC & A16Z-backed fintech start up democratizing access to the financial tools of the wealthy.

Partnered with the founders to turn company strategy into delightful outcomes across design and product, including helping launch Titan's fastest growing and most successful products to date.

Responsible for a dynamic design team of fluctuating size, from 3 to 12, including hiring and managing managers, and including product designers, brand designers, and researchers. Deeply involved in performance management, budgets, and hiring. Managed through two layoff rounds. Interviewed over 500 designers.

Accountable for launching key initiatives from requirement gathering to project managing engineering squads, from running research to supplying partial design specs, and working with data to assess impact.

Built and launched our most comprehensive design system at the time, completing a partial redesign including style, iconography, typography, and illustration within six weeks.

Worked directly with Evan Spiegel (CEO) and the executive team to discover, define, and ship innovative social experiences.

Led the design strategy for the Stories and Creator Monetization verticals, both iterating and innovating the product with the help of Data and Research.

Led the product vision for Snap’s first non-advertising revenue product, Creator Gifting, including pitching alternative revenue to Evan, running UXR, building monetization playbooks, and introducing two new digital currencies in-app. This evolved into the Snap+ subscription service.

Led and managed design sprints addressing Snap’s most strategic priorities during COVID, with teams up to 12 from Design, Marketing, Strategy, Data, and Research.

Facilitated significant organizational change including moving the team to Figma, developing task management rituals, building Snap’s first Design Systems, and advocating successfully to develop Snap’s UXR competency.