# Benjamin Alderoty

> Senior Product Manager at NYT Wirecutter

Location: Oakland, California, United States
Profile: https://flows.cv/benjaminalderoty

Entrepreneurial product manager, leveraging design and analytics to solve problems from
first principles and deliver measurable business impact with cross-functional teams.

## Work Experience
### Senior Product Manager @ NYT Wirecutter
Jan 2026 – Present

### Senior Product Manager @ Front
Jan 2025 – Jan 2026 | San Francisco Bay Area
• Hired as a core product PM to improve Front’s unified customer communication experience; role evolved to technical PM of a 0→1 agentic AI ‘big bet’ in a highly experimental, backend-focused area.
• Delivered the successful launch of Copilot Compose, 2x usage of "AI features for customers, while gaining deep exposure to narrow and general AI product management applications.

### Staff Product Manager @ Intuit Mailchimp
Jan 2023 – Jan 2025 | Oakland, CA
• Transitioned from internal tools to Growth PM for sign up and checkout funnels post-Intuit acquisition. Established durability on monetization growth, driving 200% free-to-paid conversion lift and $1M+ ARR through checkout and plan upgrade optimizations; recognized as Intuit Trajectory Changer (top 6%).
• Pivoted team to retention growth as monetization gains plateaued and lower-intent users stressed the funnel, focusing on unlocking ‘send first email’ milestones in a complex, non-linear WYSIWYG product.

### Senior Product Manager @ Intuit Mailchimp
Jan 2022 – Jan 2023 | Oakland, CA

### Product Manager @ Intuit Mailchimp
Jan 2021 – Jan 2022 | Oakland, CA

### Product Manager @ Reorg
Jan 2019 – Jan 2021 | New York, United States
• Shipped extensively against executive-led product vision, translating strategy into detailed specs and
pairing delivery with deep product usage analysis in Heap and Microsoft BI.
• Earned autonomy over search and discovery, leading a 6-engineer team as ownership and trust grew.

### Associate Product Manager @ Reorg
Jan 2018 – Jan 2019 | Greater New York City Area

### Co-Founder & CEO @ Conversful
Jan 2019 – Jan 2021 | United States
• Founded a live-chat product for publishers, owning product and sales, pitching 100+ media companies, reaching 9k users across 5 sites, and ultimately winding down after realizing it wasn’t going to scale

### User Experience Designer @ Procore Technologies
Jan 2017 – Jan 2018 | Santa Barbara County, CA
• Learned how software is built through deep user research, hands-on design/prototyping, and close partnership with PMs on features used by 50k+ users, prompting a transition into product management.

### Associate User Experience Designer @ Procore Technologies
Jan 2016 – Jan 2017 | Santa Barbara, California Area


## Education
### Bachelor's of Science in Business Administration & Human-Computer Interaction
Carnegie Mellon University

### Bond University


## Contact & Social
- LinkedIn: https://linkedin.com/in/balderoty

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Source: https://flows.cv/benjaminalderoty
JSON Resume: https://flows.cv/benjaminalderoty/resume.json
Last updated: 2026-04-08