Design Lead in AI Incubation, responsible for new AI product development and prototyping. Leading end-to-end design for emerging generative AI products, guiding projects from initial concept to launch, while defining new interaction paradigms and technical prototypes.

Senior Product Designer at IBM Client Engineering, responsible for leading complex, user-centered design projects for generative AI and AI Governance. Collaborated with AI engineers, data scientists, solution architects, platform engineers and product management to deliver intuitive, high-impact solutions powered by foundation models and AI agents.

Led UX design, prototyping, interaction design, IA, visual design and UI, shaping reusable design patterns and foundational templates for AI-focused projects. Mentored and coached new designers on best practices for AI-driven design and Figma. Played a key role in shaping and scaling design initiatives across EMEA and North America, including foundation model workshop templates and UX patterns for generative AI.

Designer in IBM Client Engineering, responsible for leading complex, user-centered design initiatives for generative AI products. Collaborated with multi-disciplinary teams of AI engineers, data scientists, solution architects and software developers to deliver intuitive, high-impact solutions powered by foundation models and LLMs.

Led the end-to-end design process across UX, interaction design, rapid prototyping, user research, usability sessions, facilitating workshops, visual design and UI, applying IBM Design Thinking to solve high-impact technology and engineering challenges.

Product Designer at Foolproof, collaborating with global clients to solve complex design and engineering challenges. Responsible for delivering user-centered solutions across the full design lifecycle, from early UI concepts and strategic thinking to prototyping and scalable design systems for web and iOS. Regularly presented internally on emerging technologies, with a focus on AI safety, ethics and alignment.

Founding Product Designer at Grandeo Labs, a blockchain and ML startup (acquired by Binarii Labs, 2021). Built the design function from scratch: led product design, managed our React development team, and shipped Gvanta, a blockchain cryptography PWA. Wrote a Horizon 2020 grant, two UK Government R&D grants, and filed patents on blockchain cryptography and ML systems.