# Ben M Broughton

> Senior Product Designer - Web3, DeFi & Financial Systems | Ex-Fidelity, Barclays | Remote (US Time Zones)

Location: United States, United States
Profile: https://flows.cv/benmbroughton

Senior Product Designer specialising in Web3, DeFi, and financial systems UX, with 10+ years of experience across TradFi (Fidelity, Barclays, AIB), consumer platforms (Heineken, Very Group), and crypto-native products.
Currently leading end-to-end product design at Ultrade, a multi-chain, non-custodial DEX, covering spot trading, perpetuals, vaults, multi-asset collateral, and white-label admin tooling.

My focus is on simplifying complex, money-critical flows — on-chain approvals, partial states, irreversible actions - while maintaining clarity, safety, and user trust.

I work closely with engineers and product teams in fast-moving, remote environments, translating protocol and backend constraints into scalable, production-ready interfaces.

📍 Based in Argentina (GMT-3) | Open to remote roles aligned with US time zones | Contract or FTE

Software: Figma, XD, Sketch, Adobe Creative Suite CC, Framer, Miro, Axure RP,  Proto.io, Invision. 

Code: Angular, CSS, HTML, Javascript, JS, React, Sass, Vue

## Work Experience
### Senior Product Designer (Web3 / DeFi) @ ULTRADE
Jan 2024 – Present | New York, United States
Lead product design for a multi-chain, non-custodial DEX and white-label trading platform. Designed spot and perpetuals UX (deposits, approvals, order book, vaults, multi-asset collateral) and partner admin tooling (fees, points, affiliates, KYC) across 14+ blockchains, translating complex on-chain behaviour into clear, scalable user experiences.

### Senior Product Designer @ The HEINEKEN Company
Jan 2022 – Jan 2023 | Edinburgh, Scotland, United Kingdom
Led product design for Heineken UK’s B2B ecommerce platforms, improving mobile conversion and accessibility.
Drove UX optimisation and rollout of a global design system across web and mobile.

### Sr. UX/Product Designer - Fourth Wall Creative @ Fourth Wall Creative
Jan 2020 – Jan 2021 | United Kingdom
Led UX for fan engagement and ticketing platforms, establishing UI systems adopted by Premier League clubs.

### Senior UX Designer (Financial Services) @ The Very Group
Jan 2018 – Jan 2020 | Speke, England, United Kingdom
Led UX for regulated credit products, improving compliance clarity and driving +15 NPS.

### Senior UX Designer (Mobile Banking) @ Barclays
Jan 2017 – Jan 2017 | Knutsford, England, United Kingdom
Designed mobile banking features including ISA onboarding and personal finance tools.
Partnered with iOS and Android teams to implement a human-centred design system.

### Sr. UX/UI Designer @ AIB
Jan 2015 – Jan 2016 | Dublin, County Dublin, Ireland
Lead designer for internal banking tools used by branch staff, improving productivity through user-tested workflows and a shared component library. Established qualitative testing practices and a cross-device design system in a regulated financial environment.

### Sr. UX Designer @ Fidelity Investments
Jan 2014 – Jan 2015 | Dublin, County Dublin, Ireland
Led UX standardisation across 50+ enterprise applications and owned the redesign of trading and intranet platforms. Focused on simplifying complex investment workflows, self-service tooling, and large-scale responsive systems within a global distributed team.


## Education
### HND in Graphic Design
Hugh Baird College

### HND in Bds General certificate in P.O.S Design
Hugh Baird College


## Contact & Social
- LinkedIn: https://linkedin.com/in/bmbuxd
- Behance: https://www.behance.net/bmbUXD

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Source: https://flows.cv/benmbroughton
JSON Resume: https://flows.cv/benmbroughton/resume.json
Last updated: 2026-03-31