Fractional product design for early-stage startups. I work embedded with founding teams, setting product direction, running research, building design systems, and staying involved through engineering handoff.

• Led UI/UX strategy across Yext's core platform, partnering directly with the CPO and engineering leads to align design with company-wide product and business goals.

• Managed a team of designers and researchers, providing mentorship, setting direction, and maintaining quality across workstreams.

• Shaped and shipped multiple AI features focused on delivering measurable customer value and improving key product metrics.

• Established and overhauled design processes to improve team efficiency and cross-functional collaboration.

• Reorganized design resources to better support strategic priorities, and communicated design vision to senior leadership, stakeholders, and clients throughout.

I led the consumer design team at Keller Williams, the largest real estate agency in the U.S., overseeing a redesign of our home search and buying process. This included an ADA audit, revamping our brand, and modernizing our design system. I also managed internal designers and design agencies, aligning them towards a unified vision and ensuring seamless team collaboration.

• Led all visual and UX design across Keller Williams digital consumer products

• Oversaw hiring and onboarding, mentored direct reports, conducted evaluations and yearly reviews

• Created Team Matrix and Leveling System

• Ran weekly check ins, design reviews and critiques

• Created a framework and roadshow to ensure ADA compliance

• Updated JIRA workflow and design status to track team velocity and give more insight into timelines.

• Managed multiple agencies on consumer redesign initiatives

• Identified north star goals and metrics. Planned out research and design schedule.

I designed a healthcare cost calculator to help municipalities understand and plan their budgets.

We worked from user research to polished UI to make a complex tool feel simple.

Collaborated with analysts, developers, and clients to get it launched and adopted.

As director of product design at Kinship and Mars - I evangelized design thinking to the leadership team and my colleagues. My main responsibilities were shaping company strategy, understanding the many types of pet parents and launching new tech companies in the petcare space

• Developed five year strategy to position Kinship an Mars as a powerhouse in pet tech products. Supported product leadership in selling a vision of the next generation of petcare to the board.

• Dove headfirst into the petcare industry - running a variety of research initiatives from focus groups to user testing sessions to surveys. Meeting anyone and everyone I could possibly talk to - from cat breeders to vets to dachshund moms.

• Built out our "design stack" with all the necessary tools to have a successful design operation from ideation to research to design to handoff. Revisited and adjusted for a post pandemic world

• Oversaw and collaborated with branding, research and dev agencies to hit tight deadlines

• Launched many new successful companies at the beginning and height of the pandemic