I’m a strategic product designer, systems thinker, and experienced team lead with 12+ years across UX and product design roles. I bring a generalist mindset with specialist depth - shaping end-to-end experiences that are scalable, human-centered, and increasingly AI-powered. Rooted in design craft and driven by clarity, I work across the stack - from early product definition to polished execution - connecting strategy to systems, and users to value. I’m strong when it comes to - Product strategy, vision, and roadmap shaping - Interaction design and interface behavior - Information architecture, user flows, journey mapping and object oriented design - Exploring the bleeding edge of AI-augmented prototyping with tools like V0 and Cursor - Working with design systems, atomic and modular design - Applying AI in UX to surface intelligence, automate workflows, and amplify user capability
2025 — Now
San Francisco Bay Area
2022 — 2025
San Francisco Bay Area
2019 — 2022
Melbourne, Victoria, Australia
2018 — 2019
Melbourne, Victoria, Australia
2017 — 2018
Melbourne, Australia
2016 — 2017
Melbourne, Australia
2014 — 2016
Melbourne, Australia
2012 — 2014
2009 — 2012
2008 — 2009
2007 — 2010
2007 — 2008
2007 — 2007
2005 — 2006
2004 — 2005
2001 — 2004
Feel free to contact me at benrowe@placeholder.flows.cv