# Ben Rowe

> Product designer, strategist, and systems thinker. I'm focused on crafting AI-driven but user centred experiences

Location: San Francisco, California, United States
Profile: https://flows.cv/benrowe

I’m a strategic product designer, systems thinker, and experienced team lead with 12+ years across UX and product design roles. I bring a generalist mindset with specialist depth - shaping end-to-end experiences that are scalable, human-centered, and increasingly AI-powered.

Rooted in design craft and driven by clarity, I work across the stack - from early product definition to polished execution - connecting strategy to systems, and users to value.

I’m strong when it comes to

- Product strategy, vision, and roadmap shaping
- Interaction design and interface behavior
- Information architecture, user flows, journey mapping and object oriented design
- Exploring the bleeding edge of AI-augmented prototyping with tools like V0 and Cursor
- Working with design systems, atomic and modular design
- Applying AI in UX to surface intelligence, automate workflows, and amplify user capability

## Work Experience
### Product Design Lead @ Block
Jan 2025 – Present | San Francisco Bay Area
At Block, I'm focussed on designing customer support experiences that are focused on making it easier for our support advocates to give customers the help they need.

### Product Design Lead @ Cash App
Jan 2022 – Jan 2025 | San Francisco Bay Area

### Lead Designer @ Cogent.co
Jan 2019 – Jan 2022 | Melbourne, Victoria, Australia

### Senior Designer @ Cogent.co
Jan 2018 – Jan 2019 | Melbourne, Victoria, Australia

### Senior Product Designer @ Emprevo
Jan 2017 – Jan 2018 | Melbourne, Australia
Senior product designer, leading UX and UI design. I manage the end-to-end user research and product design and for our mobile (iOS / Android) and responsive web apps.

### Lead UX Designer @ ANZ
Jan 2016 – Jan 2017 | Melbourne, Australia
Lead UX Designer for ANZ Internet Banking, I’m working closely with the Product team in an Agile/Scrum environment to design a simple and usable responsive banking experience, used by over 2 million customers.

### Senior UX Designer @ ANZ
Jan 2014 – Jan 2016 | Melbourne, Australia
Senior UX Designer ANZ, working within cross-functional product teams in an Agile/Scrum environment.

### User Experience Consultant @ Thirst Studios
Jan 2012 – Jan 2014
UX Design, Research, Strategy and Consulting for a range of large and small clients, including Deakin and Medibank.

### Freelance User Experience Consultant @ The Village Agency
Jan 2011 – Jan 2012
Freelance UX consultant for The Village Agency - a full-service virtual agency.

### UX & Product Manager @ Next Digital
Jan 2009 – Jan 2012
UX Designer and Product Manager for Insermo, an online email and mobile messaging application. Customer experience team manager.

### Business Analyst @ Next Digital
Jan 2008 – Jan 2009
UX / IA focussed Business Analyst across a number of medium-large sized corporate digital / website projects.

### Founder @ I Vote for Art
Jan 2007 – Jan 2010
‘i vote for art’ is an online art gallery specialising in affordable, modern / pop-surreaslism style artwork.

Launched in May 2008, I created this solo-business from scratch, from web-design, to overall management and operations of the business.

### Account Manager @ Next Digital
Jan 2007 – Jan 2008
Account Management and Strategy role for a leading Australian Digital Agency.

### Marketing Specialist @ realestate.com.au
Jan 2007 – Jan 2007
Marketing management role on realcommercial.com.au, the commercial property website owned by realestate.com.au.

### Marketing Manager @ e-skills UK
Jan 2005 – Jan 2006
Digital Marketing Manager for an online e-learning program.

### Product Manager @ Bulla Dairy Foods
Jan 2004 – Jan 2005
FMCG Brand & Product Management role, covering a portfolio of Dairy Food categories including Ice-cream and yoghurt, across retail and foodservice channels.

### Assistant Brand Manager @ Kraft Foods Group
Jan 2001 – Jan 2004
FMCG Brand Management across Kraft's beverages category.


## Education
### Business (Marketing) in Marketing
RMIT University


## Contact & Social
- LinkedIn: https://linkedin.com/in/benhyphenrowe
- Website: http://www.thirststudios.com
- Website: http://www.ben-rowe.com
- Website: http://twitter.com/benhyphenrowe

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Source: https://flows.cv/benrowe
JSON Resume: https://flows.cv/benrowe/resume.json
Last updated: 2026-02-23