# Ben Sorensen > Concept & System Designer @ Disney // Advising & Mentoring Location: New York City Metropolitan Area, United States Profile: https://flows.cv/bensorensen I've spent 10+ years as a generalist working on product design, product visions, design systems, and design tooling. From agency work with Fortune 500 companies like Google and Facebook at Odopod, through hyper-growth as a design lead on all things consumer facing at DoorDash, to enterprise scale & internal tools at Disney. Currently exploring advisory and consulting opportunities to help startups translate vision into scalable product design foundations. Based in NYC. Open to conversations about product strategy, design systems, or mentorship. ## Work Experience ### Concept Product Designer @ The Walt Disney Company Jan 2023 – Present | United States • Built and maintained internal Figma plugins that have saved 1000+ hours of design time annually. • Collaborated with Design Engineering to create a proprietary token management database and tools, enabling more autonomy and transparent handoffs with engineering. • Updated our system components to be a launch app for the Apple Vision Pro, as well as led product design for all age restrictions and profile support. • Led a redesign of Disney+ app and App Icon to support new brand direction. • Updated our global fonts across Disney+ to a custom proprietary font that saved the company in vendor fees. ### Senior Product Designer @ Disney Streaming Jan 2021 – Jan 2023 • Led design & launch of MyDisney design system across 23 Disney brands and all device categories. • Launched Disney+ in 12 new countries via global font system implementation. • Developed workshops and training to onboard all product designers to Figma. ### Senior Product Designer @ DoorDash Jan 2020 – Jan 2021 | San Francisco Bay Area • Design lead for ordering experience (from store page to checkout). • Redesigned menu architecture increasing menu visibility and overall conversion. • Reimagined reordering experience, reducing checkout time and support tickets while increasing overall profit. • Consolidated checkout experience to increase transparency for customers. • Developed photography and design guidelines for stores and partners including logos, header imagery and menu items. • Led vision sprints for store pages and overall app architecture to support growing verticals and businesses like deals and DashPass. • Added moments of delight such as cuisine icon animations that were touted in user research as customers' favorite features. ### Product Designer @ DoorDash Jan 2017 – Jan 2020 | San Francisco, California ### Interaction Designer Level 2 @ Odopod, A Nurun Company Jan 2014 – Jan 2017 | San Francisco, California, United States • Delivered UX, IA solutions and vision sprints for clients including Google, Facebook, GoPro, Ebay, Target, LG, Visa, Audemars Piguet and others • Specialized in crafting decks, vision sprints, and concept testing with users. ### Multimedia Specialist @ RIT Production Services Jan 2011 – Jan 2014 Assist in creating RIT promotional videos and other projects.Tasks include asset design, captioning, on-shoot assistace, organization of projects, DVD authoring, and motion graphics. ### UX Intern @ Carrot Creative Jan 2013 – Jan 2013 | Brooklyn, NY ### Junior Technician @ RIT Tech Crew Jan 2011 – Jan 2013 Working closely in a large organization to provide sound reinforcement and lighting design to events at RIT. Specific taks include helping with audio production and general production assistance. ### Activities Assistant @ Alfred State College Jan 2010 – Jan 2011 | Alfred, NY Co-ordinate and run events across campus. Working with the activities board to decide on events, then providing multimedia support, or general assistance. ## Education ### Bachelor of Fine Arts (BFA) in New Media Design Rochester Institute of Technology Jan 2011 – Jan 2014 ### Bachelor of Science (B.S.) in Digital Media and Animation Alfred State College - SUNY College of Technology Jan 2010 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/benbenben - Portfolio: http://wwwbenbensorensen.com --- Source: https://flows.cv/bensorensen JSON Resume: https://flows.cv/bensorensen/resume.json Last updated: 2026-03-30