Led a team of 30+ managers and individual contributors working on advertising and behavioral measurement products and technologies across Google’s advertising product portfolio.

• Products for privacy and trust, data ingestion and management, reporting and insights. Increased data and product consistency across Google’s advertising portfolio leading to higher trust and ad spend by customers.

• Drove design strategy, operational rigor and design delivery to increase productivity and meet market and regulatory timelines.

• Transformed how the design team works with each other and cross-functional partners, increasing the team’s influence and the product quality.

• Spearheaded DEI initiatives as executive leader for Women in Ads group and improving hiring practices to be more inclusive.

Led design for the next-generation Google Analytics, reimagining product and experience strategy for a privacy-focused, ML/AI driven and omni-channel future in advertising measurement space.

• Hired and guided the design team to deliver a high quality product aligned with strategy.

• Oversaw the design strategy and implementation for the new product and sunsetting of the previous version.

Founded the user experience team and discipline at Rodan + Fields, a leading premium skincare company.

• Created a user experience vision for digital e-commerce and micro-business products, enabling global expansion of the business.

• Built a multi-disciplinary user experience team, built executive awareness and recognition for the discipline and acted as a key leader during digital transformation. Influenced brand direction and co-led digital product strategy.