# Beril Maples > Design Executive | User Experience Leader | Strategic Thinker | Product Innovator | Belonging Champion Location: San Francisco Bay Area, United States Profile: https://flows.cv/beril I am a user experience and design leader, aiming to make the world a better place by designing and developing innovative solutions. I bring a unique blend of design excellence, product thinking, technology, and business acumen to drive strategy and execution. I am a strong believer in driving strategy and realizing it with close collaboration with stakeholders and partners from across the organization. As an executive leader, I am known for building and developing high performing cross-disciplinary teams through vision, inspiration, and motivation. ## Work Experience ### Sr. Director of UX, Service Hub @ HubSpot Jan 2023 – Present | San Francisco Bay Area ### Advisor @ Velocity Ave LLC Jan 2025 – Present ### Director Of User Experience @ Google Jan 2020 – Jan 2023 | San Francisco Bay Area Led a team of 30+ managers and individual contributors working on advertising and behavioral measurement products and technologies across Google’s advertising product portfolio. - Products for privacy and trust, data ingestion and management, reporting and insights. Increased data and product consistency across Google’s advertising portfolio leading to higher trust and ad spend by customers. - Drove design strategy, operational rigor and design delivery to increase productivity and meet market and regulatory timelines. - Transformed how the design team works with each other and cross-functional partners, increasing the team’s influence and the product quality. - Spearheaded DEI initiatives as executive leader for Women in Ads group and improving hiring practices to be more inclusive. ### Sr. Manager, Google Analytics @ Google Jan 2017 – Jan 2020 | Mountain View, California Led design for the next-generation Google Analytics, reimagining product and experience strategy for a privacy-focused, ML/AI driven and omni-channel future in advertising measurement space. - Hired and guided the design team to deliver a high quality product aligned with strategy. - Oversaw the design strategy and implementation for the new product and sunsetting of the previous version. ### Director of User Experience @ Rodan + Fields Jan 2014 – Jan 2017 | San Francisco Bay Area Founded the user experience team and discipline at Rodan + Fields, a leading premium skincare company. - Created a user experience vision for digital e-commerce and micro-business products, enabling global expansion of the business. - Built a multi-disciplinary user experience team, built executive awareness and recognition for the discipline and acted as a key leader during digital transformation. Influenced brand direction and co-led digital product strategy. ### Senior Manager of User Experience @ salesforce.com Jan 2013 – Jan 2014 Grew the analytics user experience team from 3 to 10 and led them during a 10-month sprint to design and deliver the new Wave Analytics Cloud. - Drove design direction to democratize data by creating easy-to-use analytics products for less technical audiences. This was the key announcement by Salesforce in 2014. - Sponsored the new Analytics mobile app which won a RedDot communication design award in 2015. ### Lead Interaction Designer @ salesforce.com Jan 2010 – Jan 2013 Led design for Force.com Platform and drove the overall user experience for wysiwyg builder tools (app, site, workflows). Led cross-disciplinary project teams that varied from 2 to 5 people. ### Sr. User Interface Designer @ salesforce.com Jan 2008 – Jan 2010 | San Francisco, CA Designer for the Salesforce platform and Site.com. ### Sr. User Experience Designer @ CollabNet Jan 2001 – Jan 2008 ## Education ### Master of Science - MS in Advanced Architectural Design Columbia University ### Bachelor of Architecture - BArch in Architecture Istanbul Technical University ## Contact & Social - LinkedIn: https://linkedin.com/in/berilguvendik - Portfolio: http://www.berilmaples.com --- Source: https://flows.cv/beril JSON Resume: https://flows.cv/beril/resume.json Last updated: 2026-04-13