Home + Discover

Focused on optimizing retailer discovery and conversion across categories, raising affordability awareness and developing personalized experiences across the shopping journey.

Ad Formats

Expanded and refined ad products to drive brand and product discovery, improve affordability through deals and coupons, and promote out-of-aisle shopping to increase reach and conversion for advertisers.

Retailer Storefronts

Oversaw design decisions on a very fast-paced team dedicated to building Instacart's white-label product, Storefront Pro, which allowed retailers build and operate their own branded sites to boost customer loyalty and support omnichannel growth.

Ad Creation + Formats

Developed and empowered a high-performing design team to redefine what ad experiences are on Twitter by setting a long term Ad Formats vision, encouraging innovation and increased customer and business impact.

Broadened scope of team to oversee the Campaign Ad Creation experience, which enabled the Ad Formats and Campaign Ad Creation Designers to build stronger customer empathy and product knowledge of the entire advertiser experience from creation to creatives.

Twitter Business Settings

Collaborated to define a new hierarchy and data structure of businesses on Twitter in order to design an essential management tool to provide access controls for their employees, partners, accounts and assets securely on our platform.

Media Studio

Designed Publisher and Conversation insights to provide publishers with actionable data to boost their success and promote conversations on Twitter.

Ads Transparency Center

Led the end-to-end design process in an effort to provide more transparency to users on political and issue ads and policies on the platform. In 2019, managed and defined the second phase of the product for my Summer Intern who received and accepted a return full time offer.