# Bernice Sun > Product Designer | UW MHCID ’26 | previously @ MIT Media Lab Location: San Jose, California, United States Profile: https://flows.cv/bernicesun My main experiences center on UI/UX design, web editing and layout design, and graphic design. In my work, I prioritize the effect of design on how a company relates to its customer or user base. Some other skills I offer are content creation, social media, creative branding, and marketing. When I'm not working on design projects, I love to enjoy fashion, baking, and dance! ## Work Experience ### Product Designer @ TIFIN Jan 2025 – Present Producing prototypes and building an AI FinTech web platform to enhance information flow and streamline the experience under the main brand TIFIN, ultimately increasing conversion rate for TIFIN’s products. Developing key design components for TIFIN’s design system, defining a cohesive identity for TIFIN and its sub brands and improving consistency throughout designs. ### UX Researcher (Corporate Sponsor) @ Microsoft Jan 2026 – Jan 2026 Project for HCDE 517 Usability Studies sponsored by Microsoft Core AI. ### Freelance Graphic Designer @ Big Brothers Big Sisters of the Bay Area Jan 2023 – Jan 2025 | Oakland, CA Applying BBBSBA's visual personality to design multi-format promotional materials that have reached 3000+ people, improving the sense of community among BBBSBA’s audience and priming them for giving season ### Freelance UX Designer @ King Wai Trading Co Jan 2024 – Jan 2025 Designed the user interface and experience for a food distributor’s online platform from scratch, expanding King Wai’s reach to clients and increasing accessibility to company information. Creating a unified design system to promote visual language consistency and a more recognizable brand identity. ### Freelance Animator and Video Editor @ UberJets Jan 2024 – Jan 2025 Editing video content and modeling animations to increase engagement with customers by highlighting UberJet's vision on the mobile app, website, and airport advertisements ### Research Assistant MIT Tangible Media Group @ MIT Media Lab Jan 2024 – Jan 2024 | Cambridge, Massachusetts, United States Conducted 20+ tests to refine an electrically conductive bio-based material for prototyping (playful) interactive devices to increase sustainability in the electronics industry Investigated potential material applications in the field of Human-Computer Interaction (HCI) through in-depth literature research and hands-on fabrication methods ### UNESCO and Women@Dior Mentee - Co-founder and Lead UX Designer of FabricAddicts, Top 20 Finalist @ Christian Dior Couture Jan 2023 – Jan 2024 Team project "Fabric Addicts" was selected to be a Top 20 finalist Independently designed app prototype for FabricAddicts, showcasing the user flow and experience Researched similar location-based apps to inform design decisions and enhance the efficiency of the user experience Presented on the technical needs of FabricAddicts to a panel of members from UNESCO and Christian Dior Couture Committed to promoting empowerment and leadership for women, this program offers a unique mentorship opportunity between mentees and Dior Talent Centers on 5 core values: self-care and self-awareness, autonomy, creativity, inclusion, and sustainability Culminates in an application of the core values into the "Dream for Change" project that supports the empowerment of young girls ### Webmaster @ Wellesley College Jan 2021 – Jan 2024 | Wellesley, Massachusetts, United States Designed and regularly updated website pages, optimizing content to effectively communicate with employees and boost internal engagement Conducted competitive analysis and website audits to direct HR website redesign and increase recruitment interest by streamlining the user flow ### Undergraduate Student Researcher Dr. Robin Bing-yu Chen Lab @ National Taiwan University Jan 2023 – Jan 2023 | Taipei, Taipei City, Taiwan Generated images for prompt engineering based on distractions that could be incorporated into the virtual environment (Human-Computer Interaction research) Improved the immersive experience in VR/AR environments by accommodating for real-life interruptions through the use of generative AI ### Website Manager @ W.Collective Jan 2021 – Jan 2022 | Wellesley, Massachusetts, United States Updated the website with new editorials and photoshoots Redesigned the website to reflect a modern, clean aesthetic that embodied the student body at Wellesley College ### Product Design Intern @ Glow Jan 2022 – Jan 2022 | Fort Lauderdale, Florida, United States Built journey maps for a music community app’s target personas to illustrate the user experience and centralize goals for the design team Researched general onboarding experiences in other apps and analyzed Tonic’s target audience to customize and simplify the sign up process Prototyped and tested the user onboarding process to improve efficiency by analyzing user feedback, leading to a 30% increase in sign up completion ### Marketing Designer @ Annya LLC / Atel LLC Jan 2021 – Jan 2021 | New Hampshire, United States Built a comprehensive brand system to solidify a new restaurant’s visual identity, effectively promoting the restaurant to its target customer base Conducted market research and designed restaurant website to reach more customers by increasing and modernizing the restaurant’s digital presence ### Design Intern @ Hope Sews Jan 2021 – Jan 2021 | Boston, Massachusetts, United States Established a design system, closely aligning Hope Sews identity to its target audience Redesigned the website to create a strong, aesthetic message to the customer, expanding the brand’s reach and distinguishing its style Created digital and physical content for social media, newsletters, and the website to improve engagement and customer reach, drastically increasing community interactions ### Design Intern @ Zoba Press Jan 2021 – Jan 2021 | Los Angeles, California, United States Redesigned Zoba Press’s social media graphics and created social media templates for articles Compiled potential fonts and color palettes to represent the brand Designed multiple prototypes for Facebook profile banner ## Education ### Master's degree in Human Computer Interaction University of Washington, Master of Human-Computer Interaction + Design ### Master's degree in Human Computer Interaction University of Washington ### Bachelor's degree in Media Arts and Sciences (Computer Science Concentration) | East Asian Languages & Culture (Chinese) Wellesley College ### Bachelor's degree in Comparative Media Studies, Media Arts & Sciences Massachusetts Institute of Technology ### Bachelor of Arts - BA in Chinese Language and Literature National Taiwan University ### Graphic Design Mission College ### West Valley College ## Contact & Social - LinkedIn: https://linkedin.com/in/bernice-sun --- Source: https://flows.cv/bernicesun JSON Resume: https://flows.cv/bernicesun/resume.json Last updated: 2026-04-13