• Creation of a unique loyalty program

• Optimization of site speed to improve SEO (Core Web Vitals)

• Migration to GA4

• Optimization and automation of customer service to reduce labor costs and improve customer experience

• Content management and testing

• Management of Product Design/UX Team

• Innovation / Brainstorm facilitator

• Optimization of email deliverability

• AI / Artificial Intelligence Champion

• Improvement of conversion, AOV and other metrics via UX

• Equity and accessibility through ADA compliance

• Design and management of Alexa Skils

Product Management (Nov 2018-Present)

• Innovation and optimization of operations tech

• Management of Google Analytics, Tag Manager and Optimize

• In Store Technology such as interactive visual AI screens

Product Design (2014-2020)

• Optimization of experiences such as checkout to improve conversion

• Scoring system and UX design of skincare routine builder

• Modernization of site design to use latest frameworks

• Wearer of many start up hats

• Behaviorial design and analysis using Dr. B.J. Fogg's methodologies

• Job Story development (based on Alan Klement and Intercom.io as a better User Story)

• User Character development as a better replacement for Personas

• Lean UX, analytics and product design

• US Patent Issued 8,360,873 - Combining Games Based on Levels of Interactivity

• US Patent Issued 8,545,330 - Contextual In-Game Messaging System

• US Patent Issued 8,585,506 - Integration of Multiple Games

• Acting Art Director for Zynga Poker (June 2010 - June 2012)

• Design and development of social, gaming and revenue/monetization mechanics

• Awarded Best Designer, Company Rockstar, Team Rockstar

• UX/UI design of features that grew Zynga Poker from 100K to 8 million daily active users

• UX design including personas, user interviews, research, information architecture, wireframes

• Iterative design based on analytics, A/B testing & continually changing requirements

• Start-to-finish product design from concept to design to implementation

• Brand development, logo design and character development for world’s largest poker game

• Management of personnel, art production process, tasking & scheduling

• Creation of task flows, task analysis, information architecture, screen flows, wireframes, GUI design and rapid prototypes for social media monitoring and ad targeting.

• Documentation of product requirements, UI requirements, and product design.

• Management and SEO optimization of corporate website and blog.

• Creation of marketing and branding/corporate identity collateral.