Executive Design Director | Head of Service Design, NA @ frog
Hi, I am Bethany. I’m a Design Leader, at frog I lead the Service Design practice; and my main focus is to design the best-in-class experiences and services.
My career lives within the intersection of people, processes, technology, and design.
Leading the setup and execution of ethnographic qualitative research with Advanced end-users. The insight resulted in a prioritized road map and a prototype to begin testing.