# Bethany Collins

> Senior UX Design Lead | Product | Scalable, Data-Driven Experiences

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/bethanycollins

Improving the human journey sits at the center of my work. As a Senior UX Design Lead, I approach complex product challenges through thoughtful, story-driven design. With deep experience in product design, I blend creative exploration with clear, evidence-based thinking to shape scalable, data-driven experiences that align user needs, technical realities, and business goals. Integrating AI-assisted prototyping and research synthesis into my workflow to accelerate experimentation and sharpen product decisions.

I’m drawn to ambiguous, high-impact challenges—where strong teams, clear narratives, and structured design thinking can turn complexity into meaningful progress. My focus is not only on what we build, but on how we build it: collaboratively, intentionally, and with long-term outcomes in mind.

## Work Experience
### Senior UX Designer @ Bayer
Jan 2022 – Present
Current design efforts focus on Bayer Digital Farming Solutions (DFS)/Climate's Field View app, collaborating with cross-functional teams to deliver intuitive and impactful user experiences. Committed to creating accessible, inclusive designs that resonate with users and drive business objectives. 

Design & Collaboration Practices
• Apply UX strategy, storytelling, and clear design rationale to influence product decisions and align stakeholders.
• Translate research insights into actionable UX direction for complex, data-rich workflows.
• Support design quality through critique, iteration, and close cross-functional collaboration.
• Develop AI-driven prototypes using scalable design systems and component patterns to support
alignment and decision-making.

### Head Of Design @ Bethany Collins Design
Jan 2015 – Present
Creating solutions for enterprise, startup, and entrepreneurs. UX Design, UX Research, Design Strategy. Collaborate with stakeholders, UX, and Delivery Teams to support product and business initiatives. My designs promote usability and optimize the user experience across products, brand, and digital environments. Clients: Teridion, Hydrolix, LevelOps, Studio10SF, Enya, John Robert Design

### Senior User Experience Designer @ Sage Intacct: Systems Integration Group
Jan 2021 – Jan 2023 | San Francisco Bay Area
UX Design for enterprise accounting that balanced complex system requirements with
user-centered workflows and clear information architecture.

### Head of Design @ KLEEEN
Jan 2019 – Jan 2022 | San Jose, CA
Clients: Riviera Partners, Mist Systems, InterTrust, Teridion, Aruba HP, Kleeen Software, LevelOps

### Principal UX Designer @ KLEEEN
Jan 2018 – Jan 2018

### Art Director | Senior Designer @ LeEco US
Jan 2017 – Jan 2018 | San Jose, CA

### Art Director, UX Designer @ Zepp Health
Jan 2016 – Jan 2017

### Art Director | Visual Designer @ Live365
Jan 2013 – Jan 2016 | Foster City, CA


## Education
### B.A in Graphic Design
Madonna University

### Cranbrook Academy of Art


## Contact & Social
- LinkedIn: https://linkedin.com/in/bbcdesign
- Portfolio: https://bethanycollins.design/

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Source: https://flows.cv/bethanycollins
JSON Resume: https://flows.cv/bethanycollins/resume.json
Last updated: 2026-04-13