• User Research & Analysis
Conduct user interviews, surveys, and competitive audits to understand user needs and pain points.
• Wireframing & Prototyping
Create wireframes, interactive prototypes, and high-fidelity mockups using Figma and Adobe XD to visualize site structure and flow.
• Website Design & Layout
Design responsive web interfaces that align with brand guidelines and optimize for user experience across devices.
• Collaboration & Feedback
Work closely with project managers, developers, and clients to translate business goals into engaging digital experiences.
• Content & Visual Strategy
Design visual content (icons, banners, illustrations) and collaborate on site architecture and information hierarchy.
• UX Testing & Iteration
Conduct usability testing and gather feedback to iterate on designs for improved performance and engagement.
• Salesforce Admin Collaboration
Support integration and user interface design for Salesforce-based dashboards, forms, and workflows within marketing sites.