# Bethelehem Tesfaye > Office Manager | UX| UI Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/bethelehem I’m a Salesforce Administrator and a UX Designer based in the Bay Area, CA, with a strong background in customer experience, design, and digital solutions. I specialize in creating intuitive user experiences, optimizing workflows, and streamlining processes to boost engagement and efficiency both within Salesforce and across digital platforms. With a BFA from the Academy of Art University, a UX/UI Design Certificate from UC Berkeley Extension, and a Salesforce Certification, I bring a unique blend of creative thinking, technical skills, and problem-solving to every project. My background in fine arts, graphic design, and research allows me to craft thoughtful, user-centered solutions that drive system adoption and support business goals. I thrive on configuring, automating, and customizing Salesforce to meet business needs while ensuring seamless user experiences. My strengths in creativity, teamwork, and guiding projects from ideation to execution make me a valuable asset to any organization looking to maximize its Salesforce capabilities. ​ ​ ## Work Experience ### Office Manager @ Blaylock Van, LLC Jan 2026 – Present • Manage daily office operations for a fast-paced financial services firm, ensuring a professional and efficient work environment • Provide executive-level support to senior leadership, including calendar management, meeting coordination, and travel arrangements • Coordinate client-facing activities and support high-level meetings with institutional and government partners • Oversee vendor relationships, office logistics, and facilities management • Process invoices, expenses, and administrative financial tasks in collaboration with accounting teams • Maintain confidential records and support compliance-related processes in a regulated financial environment • Assist with onboarding, recruiting coordination, and internal team operations • Organize internal events, client meetings, and company presentations ### UX & Web Designer @ E11VN Media Group Jan 2023 – Present • User Research & Analysis Conduct user interviews, surveys, and competitive audits to understand user needs and pain points. • Wireframing & Prototyping Create wireframes, interactive prototypes, and high-fidelity mockups using Figma and Adobe XD to visualize site structure and flow. • Website Design & Layout Design responsive web interfaces that align with brand guidelines and optimize for user experience across devices. • Collaboration & Feedback Work closely with project managers, developers, and clients to translate business goals into engaging digital experiences. • Content & Visual Strategy Design visual content (icons, banners, illustrations) and collaborate on site architecture and information hierarchy. • UX Testing & Iteration Conduct usability testing and gather feedback to iterate on designs for improved performance and engagement. • Salesforce Admin Collaboration Support integration and user interface design for Salesforce-based dashboards, forms, and workflows within marketing sites. ### Freelance UX | UI Designer & Salesforce Admin @ Unknown Jan 2022 – Present | San Francisco Bay Area • Conducted research, created personas, wireframes, and prototypes. • Managed CRM records, built reports, and automated processes on Salesforce. ### Salesforce Administrator @ Supermums Jan 2025 – Jan 2026 • Manage administration of Salesforce (users, roles, profiles, permissions). • Configure and maintain custom objects, fields, workflows, validation rules, and reports. • Build dashboards and reports to support business decision-making. • Gather requirements from stakeholders and translate them into Salesforce solutions. • Perform data management tasks including imports, exports, and data cleansing. • Support system integrations and third-party applications. • Provide user training and ongoing support. • Ensure data integrity, security, and system performance. ### User Experience Designer @ UC Berkeley Extension Jan 2021 – Jan 2022 ### Product Design Consultant @ Unknown Jan 2020 – Jan 2022 • Delivered creative services and maintained strong client relationships. • Scheduled meetings, managed project tasks, and followed up on deliverables. ### Clinical Research Fastrack @ Clinical Research Fastrack Jan 2021 – Jan 2021 ### Production Design Manager @ JacketBack Embroidery Jan 2015 – Jan 2020 | Livermore, California, United States • Supervised design team and oversaw production pipeline. • Maintained client communication and managed custom orders. • Designed marketing materials using Adobe Creative Suite. ### Restaurant Supervisor @ P.F. Chang's Jan 2012 – Jan 2015 | Emeryville, California, United States • Team Supervision: Oversee front-of-house staff including hosts, servers, and bussers to ensure smooth daily operations. • Training & Development: Train new team members on service standards, company policies, safety procedures, and POS systems. • Customer Service: Ensure all guests receive exceptional service by addressing customer concerns promptly and professionally. • Shift Management: Coordinate staff schedules, assign duties, and monitor shift coverage to maintain efficient operations. • Quality Control: Monitor food presentation, cleanliness, and service quality to meet company standards. • Conflict Resolution: Handle staff or guest issues calmly and effectively to maintain a positive dining atmosphere. • POS & Cash Handling: Supervise cash register operations, reconcile daily sales reports, and ensure accuracy in transactions. • Inventory Oversight: Assist with inventory control, monitor supplies, and communicate restocking needs with management. • Health & Safety Compliance: Ensure that food handling, sanitation, and safety protocols are followed according to health regulations. • Communication: Act as a liaison between front-of-house staff and kitchen/management to ensure a coordinated workflow. • Promotions & Upselling: Encourage team members to promote specials, events, and upsell menu items to boost revenue. ## Education ### Bachelor of Fine Arts - BFA Academy of Art University ### Certificate in Salesforce Administrator Trailhead by Salesforce ### UX/UI Design UC Berkeley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/bethelehem-tesfaye-8b033967 - Portfolio: https://bit.ly/3pq1uFK - Portfolio: https://betheldesign811.wixsite.com/my-site --- Source: https://flows.cv/bethelehem JSON Resume: https://flows.cv/bethelehem/resume.json Last updated: 2026-04-13