Brought in to lead user experience design, strategy and research efforts for websites and mobile apps in development for 8+ companies being incubated. Worked concurrently with onsite, offsite and international teams on multiple projects, all at different stages of development and launch, to build effective websites and mobile apps for the American market. Product domains included: a B2B health and wellness solution, smart grid solutions for utilities, mobile gaming, restaurant reservation systems, and online learning tools.
Identified & executed key UX wins to build understanding and buy-in to the need and benefits of UX processes. Led visual design teams, coordinated creation of branding and product collateral, performed guerrilla usability testing of prototypes and designs, drove website expansion project, simplified bloated registration process, streamlined UIs, improved messaging, designed new features, and redesigned a companion mobile app based on new philosophy and direction of parent website.